The Temple Website David Atcheson

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Presentation transcript:

The Temple Website David Atcheson Hawaii Betsuin Board Secretary, web volunteer Pacific Buddhist Academy alumni parent Formerly: Seattle

Website Audiences Buddhism-Curious Partially Connected Current Members Facilities Seekers

Website Audiences Partially Connected A Personal Experience…

Website Audiences Partially Connected What  When  Where  How

Website Audiences Partially Connected

Website Audiences Buddhism-Curious

Website Audiences Current Members What  When  Where  How

Website Audiences Facilities Seekers

Key Considerations The website needs to serve people who are not yet part of the temple. People expect to be able to instantly look up current information online. Mechanisms are needed to drive visits to the website. The temple experience needs to complement / live up to what is presented online. It’s easy to underestimate the effort required to maintain a current and accurate website.

Website Usage Data

Analytics: Sessions / Day Hawaii Betsuin web visits

New vs. Returning Visitors Hawaii Betsuin web visits

Sessions by Country Hawaii Betsuin web visits Recent 6-month period

Breakdown by Device Hawaii Betsuin web visits Recent 6-month period

Top Ten Pages Home page Japanese page Calendar Contact Us Photo & Video Gallery Betsuin Cookbooks Newsletter (Goji) Ministers & Staff Sunday Services News & Announcements Hawaii Betsuin web visits, Recent 6-month period