Zeroing in on Your Company’s Profit Zone™ 2’ 1

Growing a Business Depends on Profit

What is Profit .... Making money is the purpose behind running a business It’s important that we know how to define it, identify it and create it

The Myths Around Profit Employees have little interest in how their company makes money Profitability can’t be taught to employees who don’t understand a financial statement If employees knew how much money a company made they would demand more money

There’s more to it .... Here is a question I’d like to ask: Is it important for a business to: have a strong Vision and Mission, have a strong sense of purpose, have a product or service that people need, have a culture that encourages employees to excel?

YES! And without PROFIT a company will not be around to fulfill on their Vision, their Mission or their Values.

What is a Company’s Profit Zone? The relentless, precise and intense mindset to make and keep money for the enterprise It’s when every person in the company knows how their job impacts the bottom line The company’s profit sweet spot – where all the activities that occur within a company line up to improve profits and reduce costs There are 9 activities that make up a company’s Profit Zone

The 9 Activities of a Company’s Profit Zone Revenue generation Strategic and tactical focus Gross and net profit margins Cash flow Cost structure Customer satisfaction Staff voltage Products/service quality Innovation

The Tools to Succeed Using the Profit Zone program, a GCS can do three things for a CEO with fewer than 500 employees: Change a company’s perception about profit – expand management team’s view of how a company generates profit Alignment of a management team – group discussion forces awareness, understanding and clarity of priorities Identifies profit-building activities throughout the enterprise – begins educating every single employee on how their duties impact profitability, either directly or indirectly

The Profit Value Proposition If employees understand the value they bring to a company, they will be more engaged. If an employee is engaged they are more productive. A company full of productive employees will make more money.

The Goal is .... The goal behind Zeroing in on Your Company’s Profit Zone™ is education and commitment at the CEO and management team level to become better at explaining how a company Makes and Keeps money. This education will serve the CEO well especially if targeted concepts are passed down through each manager’s division, helping each employee understand how their job impacts the bottom line.

3 Steps to Strengthen a Company’s Profit Zone Zeroing in on Your Company’s Profit Zone™ A Journey Designed to Help Every Single Person in an Organization Understand How A Company Makes and Keeps Money.

Step One: Raise awareness that the ability to impact a company’s bottom line is the responsibility of each and every employee.

Step Two: Help each employee identify the profit-building activities that reside within their own profit zone

Create a benchmark for employee engagement and company profitability Step Three: Create a benchmark for employee engagement and company profitability

Why Understanding a Company’s Profit Zone is Important .... Have you heard this? Anyone can run a business in good times. The challenge to running a successful business is how you handle the bad times. Success can hide a variety of problems. The Profit Zone program is a financial literacy program that serves company’s well no matter what is going on internally or externally.

This is a Journey.... The Profit Zone program will help a company take one small step toward understanding how each person’s job impacts the company’s bottom line. This is not a journey of one day. This is a journey of months and years because by agreeing to sharing critical financial information and educating a group of employees a CEO has had to bridge the gap between what he or she knows and what they want others to know and understand.

Competitive Positioning Zeroing in on a Company’s Profit Zone helps a CEO and his/her management team to: Perform at their peak, in good times or bad times Re-evaluate efficiencies in generating profits Open minds to what could be instead of what isn’t Familiarize an entire staff on the concept of profitability Ignite employee contribution and engagement Track results that each employee understands

FlashPoint!’s Certified Growth Curve Specialist Program

Add Another Tool to Your Successful Business Toolkit – Become a Growth Curve Specialist You can reach Laurie at 520-906-1119 or laurie@igniteyourbiz.com And I invite you to visit: www.igniteyourbiz.com www.destination-greatness.com www.growthcurvespecialists.com