Agent Evolution conference Julia Lo Bue-Said, Managing Director The Advantage Travel Partnership The Agents of Change Agent Evolution conference

Who is Advantage? As an independent business, Advantage is dominant in both the leisure and business travel sectors of the market. Advantage is the largest travel group in the independent travel sector A combined group turnover in excess of £4.5bn Over 700 locations in the UK Affiliated to over 6000 locations in 45 coutries across the globe 50% leisure split 50% business travel agencies Multinationals to one off high street agents Majority ownership of (WIN) Worldwide International Network Insurance broker & underwriter

What do we do? Business support & consultancy Technology investment Conferences, events & training Commercial & marketing support Airfares Desk Managed and traditional serviced models Advantage Holidays Operate a global network Industry leaders & experts

Customer behavior is changing… “People don't care how much you know until they know how much you care.” Theodore Roosevelt

Embrace technology Personalisation Importance of data Create relevant content

Innovation or disruption? Adapting to change Consumer behaviour & expectations Transformational generation Technology

Let’s talk about Bleisure… “49% of business travellers already extend their business trips to further enjoy the destination.” Booking.com survey

Legislative changes

Looking ahead… Stay one step ahead Grow your business Make a succession plan

Demonstrate your value… Embrace change Communicate Stay relevant

Thank you Julia Lo Bue-Said Managing Director The Advantage Travel Partnership OTT Conference 02 October 2017