Public-Private Ventures in Place Management AD13LM Land Management Lecture 5: Public-Private Ventures in Place Management

Concept of Place Management Place management is a coordinated multi- stakeholder approach to improve precincts and make them more attractive with each having their own unique characteristics. Need: land-scarce country with no natural resources Distinctive, attractive destinations for people to live- work-play-invest in. Involvement of stakeholders: they know what works best for the precinct

Elements of Place Management Place Making - Prominent way-finding signage - Interesting street furniture - Pedestrian-friendly streets  Place Marketing - Concerted efforts in branding and marketing - Exciting line-up of events, activities and programmes  Place Maintenance - Enhanced public safety - Enhanced cleanliness - Improved public access  

Singapore River Aim: Singapore River as the premier mixed use recreational destination offering something for everyone 5 year business plan Singapore River One Funding: voluntary contributions from private sector and co-funding by government

Place management of Singapore River - Challenges Only 18% of tourist visits compared to 50% to Orchard Road Diverse stakeholders and interests: 500 property owners, 700 businesses and 10,000 residents Boat Quay, Clarke Quay, Robertson Quay: What is suitable for one quay may not be suitable for the rest

Market positioning, unique selling points Boat Quay : History, business crowds Clarke Quay : Diverse crowds (youths, tourists, locals) Robertson Quay : Family friendly

Fact finding through surveys Improving the image Stepped up security Elimination of touting and overcharging Heritage markers Mobile App Tenant Mix Research: Inspiration from overseas

Initiatives, activities Car free zone Artwork at underpasses

Other public-private partnerships Chinatown Business Association Club Street Association Little India Shopkeepers & Heritage Association Marina Bay Business Association One Kampong Gelam Orchard Road Business Association Sentosa Harbourfront Business Association  

Results, benefits For businesses: Increased attractiveness of precinct Increased footfall and visitor spending Increased appeal to tenants For visitors: Enhanced offerings and programmes Improved facilities and amenities Improved service level Enhanced overall visitor experience