British Marine & TYHA Benefits Sarah Dhanda Chief Officer of Membership & Services

British Marine: The Key Facts UK Membership Organisation for the Leisure Marine, Superyacht and Small Commercial sector 3 key income streams: Membership, London Boat Show and Southampton Boat Show Financially stable organisation, underpinned by a healthy trust fund Member led, decision making with boards of directors who are passionate about the organisation Wide representation of the industry, membership numbers at over 1600 2 world renowned Boat Shows that contribute circa £900k directly to services Dedicated, knowledgeable team of 52 staff

Senior Management Team Howard Pridding Chief Executive Murray Ellis Chief Officer of Boat Shows James Day Chief Legal and Operations Officer Sarah Dhanda Chief Officer of Membership & Services

Our Associations

The role of British Marine Represent the Industry Ministerial / MP Government Departments, Agencies & Regulatory bodies National / Devolved / Local Provide Member Services Technical Environment Skills & Training International Marketing Legal Statistics

The role of British Marine Deliver world class boat shows Southampton Boat Show London Boat Show Consumer Initiatives The Green Blue On The Water

Representation Brexit Navigation authorities Business rates Marine Management Organisation Health & Safety Executive

Products & services Marinas training Gold Anchor scheme TYHA Code of practice Terms of Business Credit checking Training Grants

Advice & Guidance Marketing & Communications Technical – work boats Environment

Networking Conferences Summer visit Regional events Sector specific events Overseas shows & missions

Promoting You Look for the Logo On and offline B2C & B2B messages Our key advertising campaign is Look for the Logo. This was launched back in July to coincide with our rebrand, and it’s a national campaign to promote all of our members – we are encouraging members of the public to purchase products and services from British Marine members. Adverts have appeared across enthusiast press titles, online and in marinas. A 2016 campaign will be launched to tie in with the start of the new boating season, but we will also raise awareness with large signage at the London Boat Show in January, in much the same way as we did at the Southampton Boat Show. This includes large signs, postcards handed to visitors, adverts in the showguide and logo stickers on exhibiting members’ stands.

Marcomms Channels

Horizon scanning and futurology Legislation Threats “Futures” project

Southampton Boat Show

The all new London Boat Show Why the change? We listened to our exhibitors and have responded Responding to consumer trends Modernization of the event - Responding to experience led lifestyles The benefits it will drive Opportunity to re-set the dial for the industry Reduce exhibiting costs overall Capitalize on being away from Christmas and new year Capitalize on the holiday booking season More business can commit to 5 days not 10 Three Shows will dive more footfall Better value for everyone

TYHA – What’s new for 2017/18 TYHA Chair changes TYHA website Code of Practice Summer Visit – London – 20th & 21st June Which Marina at SBS & LBS NMU Marina of the Year Gold Anchor

TYHA – Gold Anchor Less subjective & more objective 88 scored criteria in 6 sections Better development tool New entry level (self assessed) New accreditation for luxury (superyacht) marinas New look

TYHA – Gold Anchor

Gold Anchor – Sections & Criteria

Gold Anchor – Sections & Criteria

Gold Anchor – Sections & Criteria Section number & heading Criteria reference number Criteria name Maximum score for the criteria (converted from a score out of 10) X denotes an essential requirement for accreditation Maximum score achievable (out of 10) if criteria is matched General description of criteria (if needed) Describes the standard expected at each level of Gold Anchor Gold Anchor level Additional notes (if needed) Cross reference to other documents

Gold Anchor – Accreditation Levels

Thank You