Plan to Defeat Initiative 101 in the Fall 2016 Colorado Election Keep Colorado Working Plan to Defeat Initiative 101 in the Fall 2016 Colorado Election

Current Minimum Wage Facts $8.31/hr Current Colorado Minimum Wage In 2006, minimum wage was placed in the Colorado Constitution Set to increase annually according to inflation – indexed to CPI for Denver/Boulder/Greeley 61% Increase Colorado Minimum Wage has increased since 2006 (2006=$5.15 to 2016=$8.31) Keep Colorado Working

Proposed Initiative 101 CONSTITUTIONAL AMENDMENT Only altered via future Constitutional Amendment INCREASE 44% Increases Colorado Minimum Wage by 44% Petitions are being circulated by Colorado Families for a Fair Wage Keep Colorado Working

The answer from labor unions was “NO” NO Compromise =X COMPROMISE The answer from labor unions was “NO” Proponents said their eventual goal is to see minimum wage at $15/hour. Keep Colorado Working

Initiative 101 Increases $8.31/hr 2016 $10.20/hr 2018 $12.00/hr 2020 2017 $11.10/hr 2019 Keep Colorado Working

Why is defeating Initiative 101 important to YOU? Keep Colorado Working

Impacts of Minimum Wage Increase HURTS SMALL BUSINESS Small businesses, including family-owned businesses, will be hit the hardest. They will be forced to: Cut jobs Reduce hours Layoff hourly employees React to wage compression SNAPSHOT: Colorado small businesses dominate the state’s economy 97.6% of CO employers 563,917 locations 991,542 employees Keep Colorado Working

Impacts of Minimum Wage Increase REDUCED BUYING POWER Reduced buying power for all Coloradans One size fits all approach for a diverse state—rural communities are hit disproportionally harder Does NOT position Colorado as a competitive state ONE SIZE ≠ FIT ALL ≠ COMPETITIVE Keep Colorado Working

Impacts of Minimum Wage Increase REAL LIFE EXAMPLE “Jill” Small Business Owner in Denver Restaurant for 30 years 85 employees (avg 12-15 years) $30-35/hr servers and $18-22/hr bussers Initiative 101 will force her to: lay off 15 employees raise prices reduce customer service Keep Colorado Working

Studies on Impact Of Minimum Wage Hikes 500,000 JOBS LOST NATIONALLY AT $10.10/hr 90,000 JOBS LOST IN COLORADO Keep Colorado Working

Massive Job Loss Initiative 101 would kill 90,000 Colorado jobs by 2022. 90,000 JOBS Keep Colorado Working

Massive Job Loss Initiative 101 would kill 90,000 Colorado jobs by 2022. Combined populations of: Breckenridge Burlington Durango Estes Park Glenwood Springs Golden La Junta Superior Trinidad 90,721 Keep Colorado Working

in reduced Colorado wages by 2022 Massive Wage Loss $3.9 BILLION in reduced Colorado wages by 2022 Keep Colorado Working

Impact on Young Workers MASSIVE LOSS in entry-level jobs and training opportunities for young workers Keep Colorado Working

Defeating Initiative 101 Conducted research Developing broad-based coalition Building financial support to ensure messages saturate among persuadable voters Keep Colorado Working

Research: Overall opinion of measure Late June 2016 *Asked at beginning of survey* If the general election was held today and you had to make a choice, would you vote yes, in favor of, or no, against this ballot initiative to increase the minimum wage? Keep Colorado Working

Research: Top “No” Arguments Late June 2016 Small businesses will be hardest hit Likely to hurt the very people it is meant to help Will kill 90,000 Colorado jobs by 2022 One-size-fits-all approach is unreasonable and unfair Will eliminate entry-level jobs and reduce valuable training opportunities This measure goes too far

Research: Follow-up Opinion Late June 2016 BEFORE MESSAGING AFTER MESSAGING *Asked after arguments both for and against the measure*

Defeating Unreasonable Minimum Wage Hikes Colorado as National Forerunner 18 out of 20 Minimum Wage Ballot Initiatives have won 70% Passed by nearly 70% in Alaska and Illinois in 2014 None of the successful recent minimum wage ballot measures have been as radical as Colorado’s proposal Colorado can be the first to beat back the unions on minimum wage Keep Colorado Working

We Need Your Help! OFFICIALLY OPPOSE CONTRIBUTE SHARE STORIES Officially oppose Initiative 101 and the proposed minimum wage increase Contribute to Keep Colorado Working as an organization, as an individual company, or franchise Share your stories OFFICIALLY OPPOSE CONTRIBUTE SHARE STORIES Keep Colorado Working

Do you really think it will stop here? Keep Colorado Working

We can and must defeat initiative 101