CREATIVE PRODUCTION COMPANION TO WEBSITE OUTLINE Conceptualization of the effects of Mindfulness Meditation on Leadership and Businesses       Theresa Knowls   LSTD-4953-301 Study In-Depth Pooja Shrivastava, Ph.D. College of Liberal Studies – Administrative Leadership University of Oklahoma
 CREATIVE PRODUCTION COMPANION TO WEBSITE OUTLINE http://the-know.oucreate.com/

GOAL OF CREATIVE PRODUCTION A Stand alone product for the SID research paper This website is a resource for any person within an organization and contains: Scientific data affirming the adverse physiological and psychological effects of chronic stress Scientific data promoting the benefits of Mindfulness Meditation Provides Organizations and Leaders that already practice Mindfulness Mediation at the leadership level Universal tools for any organization with any number of employees to practice Mindfulness Meditation References are located at the end of each section, video, audio, or infographic. http://the-know.oucreate.com/

The website is one page and interactive The website features: A series of brief videos, infographics, and facts from the research paper that present a clear articulation of the psychological and physiological costs of stress in the workplace, and the benefit of mindfulness meditation as a resource for managing that stress. The website is one page and interactive http://the-know.oucreate.com/

The Opening Section The first section a person sees upon launching this website is the navigation and header. The opening titles, tag lines, and navigation titles give the viewer the precise content and intent of this website. The creation of this section’s background video has the intention: Setting a backdrop demonstrating the hectic day to day life The entry of the loop of is a peaceful opening of a satellite view of the earth rotating from night to day The fast forward and time lapse images depict the haste and automated movement we do each day, every day The closing section of the loop reminds the viewer the “chronic” aspect The background video has opacity that represents the haze in which we all walk around in with our busy lives under chronic stress Lastly, the icon of the businessman meditating represents both worlds combined; which is the hoped-for outcome for the viewer. http://the-know.oucreate.com/

Impacts of Stress This section has facts directly from the research paper and from infographics that bring attention to the adverse impacts of stress. http://the-know.oucreate.com/

What Meditation is NOT In this section, there is a video clip created with a compilation of funny selections of Steve Martin’s performance of a CEO that practices Meditation in the movie Baby Mama. There are still many individuals that perceive practicing meditation is eccentric, or one would behave in this way. The purpose of the video is for levity and to demonstrate the opposite of what a leader that practices Mindfulness Meditation looks like and how they behave. However, it is important to note, the success of this character and the real mindful, meditative leaders are similar. http://the-know.oucreate.com/

Successful Meditators This section has six boxes that open as the mouse hovers over the blue meditator icon or square. The goal is to demonstrate ACTUAL and successful people that attribute meditation to an integral part of their success. These six boxes contain Two infographics on why breathing is essential A video compellation of successful leaders that practice Mindfulness Meditation A video compellation of Organizations that lead with, support, or promote Mindfulness Meditation A video compellation of successful athletes that practice Mindfulness Meditation A video compellation of successful celebrities that practice Mindfulness Meditation http://the-know.oucreate.com/

Why Meditation? This section has a short animated video that gives facts about breathing, stress, and the adverse effects on the brain. This video gives a compelling argument to begin a stress reduction practice. This video continues to stage the viewer for the next sections. http://the-know.oucreate.com/

Learn to Meditate Knowing how to meditate is a fundamental element of this creative product The intent of this feature is to give the viewer the opportunity to learn how to self-manage the chronic stressors of the workplace. This short video teaches the viewer how to meditate with a breathing exercise. Following this video is an infographic that has other useful information on how to meditate at work. http://the-know.oucreate.com/

Let us Begin This section is the area where the viewer can sample various types of meditations. This area is interactive and is intended for the audience to participate in a Mindfulness Meditation session and discover its benefits for themselves. It is meant this area is a kick-starter to a Mindfulness Meditation Stress Reduction Program for a Leader or an Organization It is intended the Leader and Organization recognize the cost effectiveness of utilizing programs, websites, or smartphone app’s as they practice through this site. These options contain: Guided meditations, visualizations, Audio tracks of nature with soothing video, and Breathing exercises. The time frames are friendly and range from 5-25 minutes for each block, and a streaming audio lasting one hour. http://the-know.oucreate.com/

Useful Resources This section has one click-links to useful resources found in the infographics, fact sections, meditation sections, or are sites that host meditation websites and apps. http://the-know.oucreate.com/

Final Section This section has two free downloads that the user can keep track of their meditations and progress. The idea is the user will identify the personal benefit of mindfulness meditation and create a personal practice. Perhaps then, the user will introduce the concept to another, their team or their business. http://the-know.oucreate.com/

Thank you http://the-know.oucreate.com/