Super Mart SM AddresS VI, Lagos Phone Presenter: TUNDE OMITOGUN   Presenter: TUNDE OMITOGUN AddresS VI, Lagos Phone +234-803-8888-701

THE AGENDA Pitch KNOWING THE PROBLEM SOLUTION BUSINESS MODEL OUR Product MARKETING AND SALES COMPETITORS Funding Needs

Elevator Pitch SM SuperMart is “unique combination” & “Hybrid of Marketplace + Hyper Local + Aggregator + Inventory Model” and “Potential  Offline & Online integration” with “unique business Model of aggregators” 5

The Problem First Problem Second Problem 1.People are not able to find out time their family, friends & for themselves because of their very busy schedule in doing their daily household chores or Job.   Second Problem In Lagos market, there are lots of low quality apparel at higher prices, fake or recycled clothing, brand imitation and also most foods, vegetables & fruits comes from other states in which large quantity of pesticides are used & also local vendors use injections & medicines to ripen the fruits before time and preservation to avoid their wastage. Customers are not aware these malpractices . Some customers might be aware but don’t have any other option . 6

The Solution Comprehensive Online Store SuperMart unique feature of comprehensive online store is a solution of making customer satisfied, but quality goods and remain healthy and avoid health issues to much extent . It will help customer to save lot of time and money which is normally wasted in shopping, buying very low quality goods, items and clothes which does not last after 2nd washing or laundry etc. Best Quality Under One Umbrella SuperMart will stand out of crowd because of its unique feature of comprehensive store for day to day needs & its unique strategy to cater to all kind of customers. With Supermart, Customers don’t have to go out again to buy products & services , As every thing will be available under one umbrella. with best quality products & customer centric approach , Supermart will not compromise with health of customers, and qulaity goods and also will help them save time and money for family & friends. Delivery – Pick and Choose Apart from “touch & feel” Customer might have many reasons to avoid online shopping . Supermart covers them all. E- Food through delivery will cover different locations & apartments on different days. We will spend around 60 minutes …. ……. Also this will be used as a ….k option”. 7

SM Business Model 9 01. Online Establishment Integration of Market Place with tools for ….. … .. issues online ca…. 02. Hyper Local and Aggregators Implementation to ensure mass reach of better quality products 03. WEB on Tools Web … … …. ……. Choose and … … … …………….. .. .Drop, IDEA SuperMArt Implementation SM   04. Hybrid Model Extensive Hybrid model to empower . ….. to use their own network and c…. Path to Success SuperMart “SORTING OUT LIFE MULTI LOAD AT A TIME” 9

Timeline Seed Funding for N200M from Private Investors on final stage Launched in Lagos Marketing Analysis Raised crowd funding for N20M Approaching VC’s /MMT/Others Grouping Prototype Development 10

Product Demo 11 SuperMart is a Super Mart Website Hybrid of Market Place , Hyperlocal & Inventory Model, of different categories like Shopping, Chore servicing ,Grocery, Fresh Vegetables & fruits, Fresh & Blast frozen Chicken & Fish, morning delivery etc required for day to day need in every household . Super Mart A Comprehensive mobile app for day to day needs. “SORTING OUT LIFE MULTI LOAD AT A TIME” Website Have a call to action option by asking “Download Now” tab–help to divert customers to the app. 11

What We Do 1 2 3 4 Co-Brand Supported PRODUCT OFFERING TARGET MARKET DELIVERY BY Retail (B2C) & Institutional (B2B) Customers Online Fashion ePharmacy with e-diagnosis Delivery Boys New Paper distribution boys as our delivery boy. Online Products Grocery Special Delivery All Verticals will be consider as different business entity & different team manager will handle each vertical to have focused approach on each vertical. 2

Total Addressable Market [TAM] Market Opportunity N 35 Billion Total Addressable Market [TAM] Market Opportunity Header ◉ Lagos is divided into 4 Parts Island , Mainland, Outskirt and $500M Serviceable Addressable Market [SAM] ◉ Lagos Island has massive potential for private orders. All these are the hub location serving …… with ….. 12

Market Summary Revenue Generated Despite rise of e-comm , offline stores generating 85% sale: Study 1 Offline unorganized Sectors Revenue Generated: 12 Billions Naira contributing 60% to the market 2 Offline Organized Sectors 15% Revenue Generated: 5 Billions Naira contributing 25 % to the market Revenue Generated 60% 3 Online( Marketplace + Online store ) Sectors 25% Revenue Generated: 3 Billions Naira contributing 15% to the market February 2017 Market Analysis and Opinion According to ……. ……………………………………………. …………………………………………. …………………………………………………….. ……………………………………………… …………………. . 13

Marketing Strategies Advertising Sales Promotions Marketing SUPERMart Outdoor B M T R N C D L Marketing SUPERMart Web Marketing Direct Marketing C S M Y E C B G M P 14

Pharmacy (*Projected) Competitive Landscape Supermart will stand out of crowd because of its unique features of multi category options under one roof. This includes shopping ….. …. ….. ….. ………….. , Monthly Budget Plan & auto tracking App & Website. This will help customer in multiple ways with cost effectiveness . Cost reduction due to multi category options will help business grow with high Customer retention. Grocery Fruits & Vegetables Confectionary Dairy Products & Eggs Home & personal Care Fish Chicken Chore Services Fashion Food Pharmacy (*Projected) SM   16

Contacts SM   email social xyz@Supermr******.com 27