Put the power of face-to-face marketing to work for you at:

Your exhibit, and your booth staff’s performance, can have a direct affect on their decision to purchase from your company, or from a competitor. Setting clear objectives and specific sales tactics will help you attract more visitors into your booth, get more qualified leads at the show and convert them into new customers.

75% of visitors said they planned to make new purchases based on what they saw at MCEE, within six months of attending the show. BUT…. the typical visitor only enters about 25% of the booths at a show…

Here’s a few simple ways that you and your sales staff can be more effective at MCEE.

Acknowledge people when they enter your booth The average visitor will wait less than 1 minute to speak with a booth staffer. Make every guest in your booth feel important. If you are speaking with someone else, acknowledge a prospect waiting in your booth immediately… even just to say “I’ll be with you in just a moment.” Plan to have enough staff in your booth to ensure prompt welcoming and qualifying of every visitor.

Stand up! Prospects are far less likely to approach you if you are seated. If seating is essential, especially later in the show when feet and backs get tired, consider using a stool, so that you can remain at eye level with prospects.

Never eat or drink in your booth It looks unprofessional and can make your booth look untidy if dishes are visible. Make sure you have enough staff working at the show so that everyone has sufficient time for meal breaks.

Be ready for prospects at all times Visitors will not interrupt booth staff who are in conversation with a co-worker… or worse yet, checking email! They’ll just move on to the next booth, which might be your competitor’s! A few minutes in idle conversation with a co-worker, or online, can mean lost sales.

Do not talk on your cell phone in the booth Unless you want the person standing in your booth to think that you are not interested in doing business with them!

Limit time with current customers and colleagues You have a limited number of selling hours at the show. Make the most of the time available. Make appointments to get together with current customers, co-workers and industry friends outside of show hours so that you can focus on new customers and leads during the day.

FOLLOW UP WITH EACH AND EVERY LEAD And finally… after the show… FOLLOW UP WITH EACH AND EVERY LEAD

Follow up with leads by a phone call within 10 days of the show and you will be ahead of 90% of your competition.

Thank you for exhibiting in MCEE 2017. We appreciate your business – and are committed to helping you have a successful and profitable show experience.