Global Marketing Review Alberto Rodriguez-Baez Sr. International Business Consultant alberto.rodriguezbaez@utsa.edu Twitter: @TexasTrade Beginning of Presentation.

CGBP Marketing 1. Which of the statements is false when considering assessing a company readiness to export?

CGBP Marketing 1. Which of the statements is false when considering assessing a company readiness to export? c. Management Commitment is not required as long as they approve travel

2. What is found at export.gov? CGBP Marketing 2. What is found at export.gov?

2. What is found at export.gov? d. All of the above CGBP Marketing 2. What is found at export.gov? d. All of the above

CGBP Marketing 3. The Gold Key services offered by the U.S. Commercial Services is useful for:

c. Identify and setting appointments with potential foreign partners CGBP Marketing 3. The Gold Key services offered by the U.S. Commercial Services is useful for: c. Identify and setting appointments with potential foreign partners

CGBP Marketing 4. The CE mark is a:

b. Product Compliance Marking CGBP Marketing 4. The CE mark is a: b. Product Compliance Marking

Conformité Européenne ("European Conformity“). CGBP Marketing Conformité Européenne ("European Conformity“). Mandatory conformity mark for products placed on the market in the EU. Product conforms with the essential requirements of the applicable CE directives.

CGBP Marketing 5. Which of the following sections is not a typical section of a Country Commercial Guide (CCG)?

c. Business culture (www.buyusainfo.net) CGBP Marketing 5. Which of the following sections is not a typical section of a Country Commercial Guide (CCG)? c. Business culture (www.buyusainfo.net)

6. The international Harmonized Codes describe articles by: CGBP Marketing 6. The international Harmonized Codes describe articles by:

6. The international Harmonized Codes describe articles by: CGBP Marketing 6. The international Harmonized Codes describe articles by: b. Product, physical characteristics or use

CGBP Marketing 7. If you are a small US company wanting to enter a foreign market using indirect exporting, you can use one of these companies except?

CGBP Marketing 7. If you are a small US company wanting to enter a foreign market using indirect exporting, you can use one of these companies except? d. Foreign Retailers

CGBP Marketing 8. Which of the followings must be marked on all goods imported into the US?

b. Name of the country of origin CGBP Marketing 8. Which of the followings must be marked on all goods imported into the US? b. Name of the country of origin

CGBP Marketing 9. Which of the following is not a secondary source of data for foreign market?

CGBP Marketing 9. Which of the following is not a secondary source of data for foreign market? c. Videoconference

CGBP Marketing 10. What is the primary source of information for determining what countries have a major trade agreement with the US?

b. United States Trade Representative Office (www.ustr.gov) CGBP Marketing 10. What is the primary source of information for determining what countries have a major trade agreement with the US? b. United States Trade Representative Office (www.ustr.gov)

11. Piggyback exporting refers to what type of indirect exporting? CGBP Marketing 11. Piggyback exporting refers to what type of indirect exporting?

11. Piggyback exporting refers to what type of indirect exporting? CGBP Marketing 11. Piggyback exporting refers to what type of indirect exporting? d. Using a domestic partner’s established foreign distribution channels to sell your product while adding to their current product selection

CGBP Marketing 12. ISO 9000 refers to:

CGBP Marketing 12. ISO 9000 refers to: c. A series of international standards that provides quality management guidance and identifies quality system elements

CGBP Marketing 13. What does the title FAIRS stands for with respect to the Foreign Agricultural service?

a. Food and Agricultural Import Regulations and Standards CGBP Marketing 13. What does the title FAIRS stands for with respect to the Foreign Agricultural service? a. Food and Agricultural Import Regulations and Standards

CGBP Marketing 14. The Hannover Trade Fair offers a chance for companies across a wide variety of industries to exhibit. This is a type of event is a(n):

b. Horizontal trade show CGBP Marketing 14. The Hannover Trade Fair offers a chance for companies across a wide variety of industries to exhibit. This is a type of event is a(n): b. Horizontal trade show

CGBP Marketing 15. Where can you find general information for the legal and regulatory climate for a particular country?

c. Country Commercial Guide CGBP Marketing 15. Where can you find general information for the legal and regulatory climate for a particular country? c. Country Commercial Guide

CGBP Marketing 16. A manufacturer of consumer goods that sells its products through retail stores is seeking to improve its international sales in a particular country. The manufacturer plans to offer 25% discount coupons in local newspapers. Which of the following sales/marketing techniques is involved?

CGBP Marketing 16. A manufacturer of consumer goods that sells its products through retail stores is seeking to improve its international sales in a particular country. The manufacturer plans to offer 25% discount coupons in local newspapers. Which of the following sales/marketing techniques is involved? a. Pull

CGBP Marketing Pull marketing means developing advertising and promotional strategies that are meant to entice the end user to buy your product or service. Some classic examples are "half off!" or "bring in this coupon to save 25%" or "buy one get one free", etc. Push marketing means developing advertising and promotional strategies geared toward your marketing and distribution channels to entice them to promote your product. It might include wholesale discounts, kickbacks, bonuses, and other types of support.

CGBP Marketing 17. Which of the following statements is not true regarding the ATA carnet?

b. An ATA carnet is valid for two years from the date of its issuance CGBP Marketing 17. Which of the following statements is not true regarding the ATA carnet? b. An ATA carnet is valid for two years from the date of its issuance

18. A SWOT analysis divides the information in two main categories: CGBP Marketing 18. A SWOT analysis divides the information in two main categories:

18. A SWOT analysis divides the information in two main categories: CGBP Marketing 18. A SWOT analysis divides the information in two main categories: b. Internal and External Factors

CGBP Marketing 19. To require a license to import a product could be considered an example of:

CGBP Marketing 19. To require a license to import a product could be considered an example of: c. A non-tariff barrier

CGBP Marketing 20. Which of the following would be a common element found in most distributor agreements?

b. Duties of manufacturer/service provider CGBP Marketing 20. Which of the following would be a common element found in most distributor agreements? b. Duties of manufacturer/service provider

21. What is market segmentation? CGBP Marketing 21. What is market segmentation?

21. What is market segmentation? CGBP Marketing 21. What is market segmentation? b. Dividing a market into subsets that behave in the same way or have similar needs

22. What is channel management? CGBP Marketing 22. What is channel management?

22. What is channel management? CGBP Marketing 22. What is channel management? b. Motivating, controlling, and receiving feedback from your foreign buyers

23. Which of the following is not true of agents? CGBP Marketing 23. Which of the following is not true of agents?

23. Which of the following is not true of agents? CGBP Marketing 23. Which of the following is not true of agents? d. Generally maintain on-site inventory

CGBP Marketing 24. What is gray marketing?

c. Exports not authorized by the manufacturer CGBP Marketing 24. What is gray marketing? c. Exports not authorized by the manufacturer

CGBP Marketing 25. Which of the following would best ensure that goods meet the importer specifications?

CGBP Marketing 25. Which of the following would best ensure that goods meet the importer specifications? b. Inspection certificate issued and signed by an independent inspection company

Global Marketing Review Alberto Rodriguez-Baez Sr. International Business Consultant alberto.rodriguezbaez@utsa.edu Twitter: @TexasTrade Beginning of Presentation.