The Overuse of Packaging for Food Products Courdier Julien – Loutfi Christine – Guillaume Mélody – Kotler Vivien – Doyen Pascal – Coscat Stephanie

Introduction I – Definitions and Marketing concept II – The impact on the environment III – Some examples Stephanie

Definitions and marketing concept

What is packaging? - Is it useful or is it a marketing concept? Definitions and marketing concept What is packaging? - Is it useful or is it a marketing concept? Packaging : Containing every unit (pot of yoghourt), cardboard, and packaging distribution Technical functions: Protection and preservation of the product Handling and transport Ergonomic Be attractive Information Stephanie

Definitions and marketing concept We can define it ( enleve is) as a process of communication and signification. A lot of brands play with the esthetic or with the form of the product. Stephanie

Do we really need all this stuff? Definitions and marketing concept One issue of packaging is the cost. In fact, 20% of the price of a product is composed of packaging. Do we really need all this stuff? Stephanie

Is packaging useful? It supplies different information: Brand Definitions and marketing concept Is packaging useful? Information: It supplies different information: Brand Ingredients Mélody

Definitions and marketing concept Catch the eye and draw the attention: Packaging is used by companies in order to: Seduce the consumer Attract a particular group of people Differentiate brands Mélody

Ergonomics: Finally, packaging is designed in order to: Definitions and marketing concept Ergonomics: Finally, packaging is designed in order to: Be easy to use Protect and preserve the product Mélody

Packaging and Ecology

Packaging and Ecology Julien Color Type Waste Treatment Type Green   Green Glass (bottles, jars) Recyclable blue Newspapers, directories, magazines, leaflets Yellow Empty plastic packaging (in France, only bottles and jars), metals, cardboard Black Organic waste, food waste (e.g. composting) Brown Waste that can’t be recycled Not recyclable Red Orange Packaging and plastic bottles only Julien

New vision of the life cycle of the product and its packaging: Packaging and Ecology New vision of the life cycle of the product and its packaging: Julien

Environmental effects of recycling Packaging and Ecology The sorting of waste generates recycling Environmental effects of recycling Material Energy Savings Air Pollution Savings Aluminium 95% Cardboard 24% - Glass 30% 20% Paper 40% 73% Plastics 70% Steel 60% Julien

Advantages for the Ecofirms on not using or less packaging Packaging and Ecology Advantages for the Ecofirms on not using or less packaging Companies’ eco-attitude is rewarded by the states by giving them a good image so that customers will more easily trust those kinds of brands. Christine

Disadvantages for traditional on overusing packaging Packaging and Ecology Disadvantages for traditional on overusing packaging Firms who do not adopt an eco-attitude will suffer on their image. Nowadays, consumers are more careful about the companies’ behavior. Christine

Some solutions to the overuse of packaging Packaging and Ecology Some solutions to the overuse of packaging Adopt responsible eco-consumer actions Make users, manufactures, firms aware Buy better and use better Have an eco-design attitude We need better actions from consumers – firms - governments … Christine

Regional Manifestations Packaging and Ecology Actions: This Year, the European Week for Waste Reduction took place from the 21st to the 29th November. Regional Manifestations Christine

Examples

Reusing of packaging Examples Mustard: Plastic Bottles: Vivien et Pascal

Examples Cereals EMPTY Pack + Packaging Vivien et Pascal

Companies Examples Examples Tetra Pack: Combibloc: The Body Shop: Nature et Découvertes: Vivien et Pascal

Coffee Market Coffee Stick: Individuals packages Examples Vivien et Pascal

Conclusion BECAUSE IT’S TIME We can’t delete all packaging because we need some of it, but we can ACT in order to recycle more and to avoid more pollution on the planet. It seems that we are all concerned (consumers, producers, distributors, governments, etc.). To finish, we want to say that being a consumer is also a power (the client is king), we are not forced to follow the brands, we can react by our own or together. BECAUSE IT’S TIME