I have the storyboard, what’s next? Hosted by Kristina Smith Technology SIG: Video Training I have the storyboard, what’s next? Hosted by Kristina Smith

Kristina Smith 10 years of multimedia production Video production Instructional design Graphic design E-learning development Business owner

Questions?

Let’s share

What challenges are you facing?

Why use video in training? Power of images Relating through storytelling Diverse delivery options It can be faster It’s fun!

Really, why use video? Of all the data in the universe, 60% is video. In Jan 2014, 190 million Americans watched 75.6 billion videos. – shutterstock 2014 One minute of video is worth 1.8 million words. Forrester Research – 2014 Retention rate for visual information can reach 65% vs. 10% for text-based information. Social Media Today – 2013

https://www.youtube.com/watch?v=O_P49aaII5A

Engage Create a connection You have about 10 seconds Give the viewer a reason to learn more

What do you want to say? Solve a problem Keep messaging short and punchy message Intrigue first, then offer the details

How do you want to say it? Interview Animation Host Dramatization

https://www.youtube.com/watch?v=AuR7oVVNlXQ

Be authentic Casual tone Interview footage Why is it better? Don’t try to script authenticity

Show, don’t tell Be clear and simple Show it, don’t say it Consider a scene or b-roll to enforce or shorten narration

https://www.youtube.com/watch?v=52BZgCwcSGY

Creating your own video Pre-production Build Your Plan Production Work your plan Post-production Fine tune the plan Distribution Share your plan

PRE-PRODUCTION

Do some research See what others are doing Search for key words What do you like / dislike? Think about distribution channels before you begin

Build your story Make it interesting Solve a problem Think about your audience Involve a director

When you think of a script or a storyboard what comes to mind?

Create a script Write your script or outline Keep it short Use a two column format Read it out loud  Get a consultation

Scripts / Storyboards

Length – 2 mins! Word Count Length 75 30 seconds 150 1 minute 225 1 minute, 30 seconds 300 2 minutes 375 2 minutes, 30 seconds 450 3 minutes 525 3 minutes, 30 seconds 600 4 minutes

Non-scripted Use an outline Create questions Write sample answers Don’t be afraid of hard questions Don’t share questions with the talent

Non Scripted – Interview Questions

Location

Outdoors Sun Wind Weather / rain dates Purchase windscreen for your mic

Indoors Space (at least 20 ft.) Choose a simple background Lighting / windows Noise (loud AC, refrigerators, neighbors)

Hiring your crew It takes a village What to look for in a crew Skill Creative and business demeanor Understanding of the process Cooperation and interaction

PRODUCTION Lights Camera Action

Lights

Positioning Don’t stand too close to the wall Take a few steps forward

Beginner Cameras Flip cam Canon DSLR iPhone Use a tripod Watch YouTube to learn more about your camera

Sound Recording devices The clapper Position yourself close to the recording source Audacity

Action Use your iPod or tablet as a teleprompter Check your focus Take lots of takes

Action Don’t rush it Choose to look at the camera or interviewer Speak clearly and be animated and friendly Stay calm Complement the talent

POST-PRODUCTION

Stock footage May be more cost effective than filming Professional quality Shutterstock iStock video Videohive

Stock music Feel it Use good dynamic tracks Killer tracks Premium beat Audio jungle

Stock graphics Can save time and money Professional quality Thinkstock Shutterstock Istockphoto.com

DISTRIBUTION

Share it Find influencers or peers to share video Where can you share it?

How you can save $$$ Create your own script Supply the talent Supply the location Be on the crew Train in-house staff

COMMUNITY SUPPORT Thank you! View the entire DriveKindRideKind video at www.drivekindridekind.org Special thanks Microassist Jason Smith Angelique Harkin Jeremy Olson Please Be Kind to Cyclists

Questions?