Client: Kay Jewelers, Inc Client: Kay Jewelers, Inc. Name: Share Your Open Heart Story Contest Tactic: Essay Contest with Sweepstakes Overlay Objectives: Grow awareness of the Open Hearts brand and their newly redesigned website during a key selling season to leverage additional branding and garner more stories for the Keep an Open Heart website. Mechanics: Entrants had to go to the promotion website page, register, and submit an essay about how living with an Open Heart has empowered them to create something positive in their life and the lives of others. They also had to include a charity affiliation to receive one entry into the promotion and one entry into that week’s sweepstakes drawing. Prizes: Grand Prize (1): A 3-day/2-night trip for two to Los Angeles, CA to attend the 2015 Open Hearts Foundation Gala, meet and greet with Jane Seymour, a $10,000 donation to the charity affiliated with the winner’s entry, and an Open Hearts Rhythm necklace. First Prizes (4): A necklace from the Open Hearts collection. DJA Handled: Design, microsite development and hosting, legal administration, entry moderation, judging and fulfillment