Due: Monday 31st October 2016 3000 words +/- 10% Assignment 1 Due: Monday 31st October 2016 3000 words +/- 10%

How large music organisations market the work they do Examples of large music organisations Examples of marketing techniques used by large music organisations Collation and discussion of findings

How small music organisations market the work they do Examples of small music organisations Examples of marketing techniques used by small music organisations Collation and discussion of findings

Investigation Primary and secondary research into the marketing techniques used by two contrasting organisations Collation of findings Presentation of findings (written report)

Criteria D1: analyse marketing techniques used by music businesses M1: explain (define) marketing techniques used by music businesses P1: outline (list) marketing techniques used by music businesses

‘Research and analyse the marketing techniques used by two contrasting music organisations’ Outline – Explain - ANALYSE Large/Small Organisations Primary and Secondary research (contact)

Unit Content

Structuring your Assignment Introduction (the importance of marketing) Business 1 (Analyse primary research of marketing mix – what they market, and how) Business 1 (Analyse secondary research of marketing mix – what they market, and how) Business 2 (Analyse primary research of marketing mix – what they market, and how) Business 2 (Analyse secondary research of marketing mix – what they market, and how) Comparison of both businesses (compare and contrast marketing using research analysis) Conclusion (evaluate similarities and differences, analyse marketing strategies for own future use)

Interscope Xtra Mile