Purpose of a Fundraising Machine Prepared by: John Bosco GAKUMBA, CSP IREX Fellow 2016, IDEAS For Us

Fundraising Machine

The Fundraising Machine One individual can mobilise some resources A team may mobilise more resources A Fundraising machine … or system can mobilise even more!

Think about … A kiosk and a supermarket….. Which makes more money??? Which serves more people??? Which makes more impact?????

Strategic Fundraising Its about: Leverage Delivering value Partnerships Efficiency Has no room for: Egos Solo acts!

The Ultimate Fundraising Machine Needs to leverage on: People….. Many people. Board Management and staff Volunteers Beneficiaries Ambassadeurs Donors Organisations….as many as possible Technology Brand Media Work … Impact

Boards That Work Boards need to play more than a token role in resource mobilisation They can lend their: Networks Reputation Influence Time Expertise Boards can open doors & mobilise resources

Management & Staff All management & staff impact on resource mobilisation Their activities support or hinder resource mobilisation. Implementation Reporting Finances (Accounting) Communication Innovation They can inspire giving Are ambassadors of the organisations

The Volunteer Volunteers are not “people’ who have nothing serious to do They can play a key role in mobilizing resources Taking up critical tasks that others are too busy to do Conducting research Developing data bases Supporting social media Developing case studies Organising social events Implementing projects

The Beneficiary Army Can be valuable members of the fundraising team. They can: Contribute funds Contribute in- kind resources Inspire donors Demonstrate impact

Good Will Ambassadors Organisation goodwill ambassadors can mobilise resources by leveraging their: Networks Reputation Credibility Contacts Audiences. Can mobilise resources

Donors on the Prowl Do your donors fundraise for you???? Donors can be the best fundraising team members that you can have? Can fundraise through: Donor Round Tables Co-funding References

Riding the Elephant Strategic for organisations, especially small & medium ones Involves capitalising on larger or better known organisations to mobilise funds Access resources that you had little chance of getting as the elephant does the work for you!

Joining the Herd Consortiums enable you to specialise & do more Secure funding Helps the organisation “shine” as part of a team! Establish new donor relationships

Playing Trojan They fundraise…you implement It’s the ultimate symbiotic relationship!

The power of Technology   Emulate Charity Water. Interactive websites Social media Twitter Facebook Linked –in

The power of Technology Communication Mobile phones Skype Google hang outs Go to Meeting Payment solutions MobileServices e.g Mtn, etc Software Accounting Reporting Sharing information e.g intra net

Letting your Work Do the Talking Let your work speak for you… People get drawn to your organisation because it is the talk of development…. .. Do great works and let it inspire donor support..

Brand Brand gives you credibility.. Carries your reputation.. Determines how much you get Brings donors to you!!!

Media Gives you visibility.. Can be negative or positive Large amounts are raised when media covers an event e.g disaster Can strengthen your donor appeal

Input from the Machine Field staff provides stories & pictures e.g using their smart phones Meetings can capture impact & interesting resource mobilisation opportunities Donor reporting lays the framework for future projects Communication on social media reaches out to potential donors

Thanks