PLEASE MAKE THE COPY, “ALL-NEW THEFASHIONSPOT

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Presentation transcript:

PLEASE MAKE THE COPY, “ALL-NEW THEFASHIONSPOT PLEASE MAKE THE COPY, “ALL-NEW THEFASHIONSPOT.COM” INSTEAD OF ‘THE NEW’ FASHIONSPOT.COM. Can we please also include the new tFS logo with the circle and theFAshionSpot lockup?

IMMEDIATE. INFLUENTIAL. THE NEW FASHION SPOT.COM PLEASE CHANGE “THE NEW” TO “ALL-NEW” AND THEN UNDER IT “THEFASHIONSPOT.COM”. PLEASE ALSO MAKE THE SCREENSHOT STRAIGHT FORWARD (NOT SLANTED).

Image-focused layout allows users to consume content with ease New display of up-to-the-minute editorial by theFashionSpot editors and contributors The hottest content handpicked by our editors A new take on our most popular column, the Love List highlights the latest must-haves PLEASE DROP IN THE FOLLOWING MOCK (http://staging.assets.thefashionspot.com/__usa/the_fashion_spot_site_redesign_2013/homepage/r03/tfs_site_redesign_2013_hp_r03__0002_NAV_DROPDOWN2.jpg) AND HIGHLIGHT THE NAV BAR IN A UNIQUE WAY. CALL OUT IN THE TEXT, “UPDATED LAYOUT WITH MORE ORGANIZED FASHION, BEAUTY AND LIFESTYLE CONTENT” “IMAGE-BASED LAYOUT ALLOWS USERS TO CONSUME CONTENT WITH EASE” “UPDATED NAVIGATION ORGANIZES EASY-TO-CONSUME LAYOUT” Award-winning content from our beauty experts In-depth party and red carpet coverage

Image-focused layout allows users to consume content with ease New display of up-to-the-minute editorial by theFashionSpot editors and contributors The hottest content handpicked by our editors A new take on our most popular column, the Love List highlights the latest must-haves PLEASE HIGHLIGHT THE FLASH PANEL IN A UNIQUE WAY, AND INCLUDE TEXT ON THE RIGHT THAT SAYS, “NEW DISPLAY OF UP-TO-THE-MINUTE EDITORIAL BY theFashionSpot EDITORS AND CONTRIBUTORS” Award-winning content from our beauty experts In-depth party and red carpet coverage

Image-focused layout allows users to consume content with ease New display of up-to-the-minute editorial by theFashionSpot editors and contributors The hottest content handpicked by our editors A new take on our most popular column, the Love List highlights the latest must-haves PLEASE HIGHLIGHT THE HOT LIST IN A UNIQUE WAY WITH NEW TEXT STATING, “THE HOTTEST CONTENT HANDPICKED BY OUR EDITORS”. NOTE, WE MAY CHANGE THE NAME OF THE HOT LIST – BRAINSTORMING WHAT MAY WORK AND WILL GET BACK TO YOU ON THAT. Award-winning content from our beauty experts In-depth party and red carpet coverage

Image-focused layout allows users to consume content with ease New display of up-to-the-minute editorial by theFashionSpot editors and contributors The hottest content handpicked by our editors A new take on our most popular column, the Love List highlights the latest must-haves PLEASE HIGHLIGHT THE LOVE LIST IN A UNIQUE WAY, AND CALL OUT IN TEXT TO THE RIGHT “A NEW TAKE ON OUR MOST POPULAR COLUMN, THE LOVE LIST HIGHLIGHTS THE LATEST MUST-HAVES” Award-winning content from our beauty experts In-depth party and red carpet coverage

Image-focused layout allows users to consume content with ease New display of up-to-the-minute editorial by theFashionSpot editors and contributors The hottest content handpicked by our editors A new take on our most popular column, the Love List highlights the latest must-haves PLEASE DROP IN THE “BEAUTY” CATEGORY LANDING PAGE, AND INCLUDE TEXT ON THE BOTTOM RIGHT “AWARD-WINNING CONTENT FROM OUR BEAUTY EXPERTS” Award-winning content from our beauty experts In-depth party and red carpet coverage

Image-focused layout allows users to consume content with ease New display of up-to-the-minute editorial by theFashionSpot editors and contributors The hottest content handpicked by our editors A new take on our most popular column, the Love List highlights the latest must-haves PLEASE DROP IN THE RED CARPET CATEGORY LANDING PAGE, AND INSERT A 6TH TEXT AREA ON THE RIGHT. PLEASE INCLUDE THE TEXT, “IN-DEPTH PARTY AND RED CARPET COVERAGE” Award-winning content from our beauty experts In-depth party and red carpet coverage

FASHION AUTHORITY ON THE WEB PREMIERE FASHION AUTHORITY ON THE WEB IVAN – CAN YOU/YOUR TEAM PLEASE PLACE THE US WEEKLY LOGO, NY MAG LOGO AND HUFFPO LOGO IN WHERE IT SAYS “LOGO”. ADDITIONALLY, CAN YOU THEN PLEASE DROP IN THE FOLLOWING SCREENSHOTS: http://www.usmagazine.com/celebrity-style/news/kelly-bensimon-and-more-stars-kick-off-fashion-week-with-the-heart-truth-campaign-201282#ixzz2ObXxhrnk  http://nymag.com/thecut/2011/12/policing-child-photos-on-the-fashion-spot.html http://www.huffingtonpost.ca/2012/12/27/best-fashion-tips_n_2369356.html#slide=1938076

COMMUNITY ACTIVE AND INVOLVED +55K +25K +6K +18K FANS FOLLOWERS IVAN – PLEASE CREATE THIS SLIDE WITH ALL TFS SOCIAL OUTLETS INCLUDING FACEBOOK, TWITTER, PINTEREST AND INSTAGRAM. LET’S MOVE THE NUMBERS BELOW THE IMAGES OF EACH SOCIAL SITE. +55K FANS +25K FOLLOWERS +6K FOLLOWERS +18K FOLLOWERS

+22% +3MM GROWING AND ENGAGED UNIQUE VISITORS MONTHLY PAGE VIEWS Source: July-December comScore Key Measures 2012

Source: comScore Key Measures, Plan Metrix Feb. 2013 TARGETED AUDIENCE 71% Female 45% $75K+ HHI 63% Attended College or Have Advanced Degree Source: comScore Key Measures, Plan Metrix Feb. 2013

31% 363 204 FASHION FOCUSED & CONNECTED Visit social media sites daily Spend +$500 or more on clothing and shoes* (comp index) 204 Consider themselves style/fashion conscious* (comp index) BOBBY – CAN YOU PLEASE CHECK OUT THE 4+ VISITS STAT? FASHION FOCUSED & CONNECTED Source: comScore Key Measures, Plan Metrix Feb. 2013 *Last 30 Days

59% 83% 35% THE FASHION SPOT.COM INSPIRES PURCHASE AFTER VISITING THEFASHIONSPOT.COM 59% Made a purchase online or in a store 83% Researched a product that they wanted to buy 35% Shared or recommended something via social CAN WE PLEASE MAKE THE GRAY AREA THE SAME SIZE AS THE PREVIOUS SLIDE? THIS LOOKS SMALLER. THE FASHION SPOT.COM INSPIRES PURCHASE Source: comScore Key Measures, Plan Metrix Feb. 2013

THEFASHIONSPOT READERS SHOP A RANGE OF RETAILERS ONLINE Amazon Nordstrom Banana Republic Neiman Marcus Bloomingdale’s Net-a-Porter Bluefly Old Navy Ebay Overstock Drugstore.com Piperlime Gap Rue La La Gilt Groupe Saks Fifth Avenue Hautelook Sephora Ideeli Shopbob J crew Target Kohl’s Victoria’s Secret Macy’s Zappos BOBBY – PLEASE UPDATE THE SOURCE. IVAN/DESIGN – CAN YOU PLEASE FORMAT TO MAKE THE NORDSTROM AND NEIMAN MARCUS LINE UP? Source:  comScore Plan Metrix Feb. 2013

MARKETING OPPORTUNITIES INTEGRATED MARKETING OPPORTUNITIES

PLATINUM PACKAGE Exclusive ownership of the new homepage on launch day! LAUNCH SPONSORSHIP: Homepage Manipulation - Featuring client branding, this execution will capture users attention as they land on the page day of launch! Homepage branded reskin with client roadblock on day of launch Love List sponsorship during week of launch Luxury Unit – Choice of one high impact unit during launch week/month Pushdown Unit Video Interstitial tFS.com desktop and mobile run of site rotation for one month (banners) Minimum commitment: $100K CAN WE PLEASE MAKE THESE BULLET POINTS INSTEAD OF LITTLE TRIANGLES?

GOLD PACKAGE Align your brand with theFashionSpot’s award-winning content! LAUNCH SPONSORSHIP INCLUDES: Exclusive Beauty, News and Buzz Category Landing Page Takeovers – High impact ownership via reskin and roadblock on each category landing page for two (2) days during week of launch Luxury Unit – Choice of one high impact unit during launch week/month Sliver Unit Anchor Unit tFS.com desktop and mobile run of site rotation for one month (banners) Minimum commitment: $75K CAN WE PLEASE MAKE THESE BULLET POINTS INSTEAD OF TRIANGLES? ALSO, CAN WE PLEASE DROP IN THE BEAUTY CATEGORY LANDING PAGE IN PLACE OF THE HOMEPAGE HERE?

SILVER PACKAGE Align your brand with theFashionSpot’s award-winning content! LAUNCH SPONSORSHIP INCLUDES: Exclusive Style, Celebrities, and Shop Category Landing Page Takeovers – High impact ownership via reskin and roadblock on each category landing page for two (2) days during week of launch Luxury Unit – Choice of one high impact unit during launch week/month Branded Canvas Prestitial tFS.com desktop and mobile run of site rotation for one month (banners) Minimum commitment: $50K CAN WE PLEASE MAKE THESE BULLET POINTS INSTEAD OF TRIANGLES?

HOMEPAGE PUSHDOWN PLEASE REPLICATE SLIDES FROM THE CUSTOM PITCH DECK TO

HOMEPAGE VIDEO INTERSTITIAL

HOMEPAGE PUSH DOWN UNIT Upon Arrival to theFashionSpot.com on desktops and tablets Can we please make the arrow white?

HOMEPAGE PUSH DOWN UNIT Next Step

CATEGORY LANDING PAGE ANCHOR UNIT PLEASE DROP MOCK IN ONCE COMPLETE

CATEGORY LANDING PAGE BRANDED CANVAS PLEASE DROP MOCK IN ONCE COMPLETE

CATEGORY LANDING PAGE PRESTITIAL PLEASE DROP MOCK IN ONCE COMPLETE

MOBILE OPPORTUNITIES PLEASE DROP MOCK IN ONCE COMPLETE

LOREM IPSUM DOLOR LOREM IPSUM DOLOR SIT LOREM IPSUM DOLOR SIT PLEASE DROP MOCK IN ONCE COMPLETE LOREM IPSUM DOLOR SIT LOREM IPSUM DOLOR SIT

PRESS AND MARKETING EFFORTS FOR LAUNCH B TO B OUTREACH FASHION ENDEMIC OUTREACH CONSUMER OUTREACH PLEASE DROP MOCK IN ONCE COMPLETE Lorem ipsum dolor sit amet, con sectetur adipisicing elit, sed do. Lorem ipsum dolor sit amet, con sectetur adipisicing elit, sed do. Lorem ipsum dolor sit amet, con sectetur adipisicing elit, sed do.

CAN YOU PLEASE DROP IN THE NEW COVER PAGE HERE ONCE IT’S UPDATED?