Introduction to Business Marketing Project Introduction to Business

Agenda What should be in your project? Description of features Description of benefits Customer profile Competitive advantage

Bottom Line What are you selling Why should people care Who is “the one” customer

What should be in your project? Describe in detail your product or service Describe product or service features Explain the core benefits Identify your “one” customer Clarify your point of different Write it up like a plan

Describe your service Service Features What do you do? For whom? When do you offer your services? How often? How does someone order your service? Where are you located?

Describe your product Product Features

Benefits

Who’s your customer? “The One” you will talk to consistently Facts (live, income, gender) Preferences (read, eat, watch, do) How does he/she behave? Fit in? Get ahead? Value family? Impulse? Life change?

Customer Profile

Competitive Advantage “Reason someone would buy your product over the competitor’s on a regular basis.” Combination of your features, benefits, profile knowledge and BRAND

Competitive Advantage Choose one or two close competitors What product or service do they have that’s similar? How would you convince a consumer to purchase your product/service over theirs?

Structure: (more to come) Start with an introduction Focus each paragraph on one idea at a time Transition between paragraphs End with a conclusion Proofread your work and have someone else proofread it too!