Great marketing opportunity Facebook Great marketing opportunity By: Carlos Garcia

Why Facebook Relatively low investment Can target specific audience (age, location, buyers, sellers, investors, income level, etc.…) All info about the lead/customer/friend is readily available Can use platform to communicate with prospects Easy to grow audience By: Carlos Garcia

Different ways to use Facebook To stay in touch with database (33 touch) (Use personal profile) To farm a neighborhood or audience (doctors, lawyers, teachers, etc.…) (Use personal profile and/or business page) To market your just listed, just sold, open houses (Use business page) To bring brand awareness by posting short “Real Estate” news, how to’s, market updates, etc.… (Use business page) Lead Generation – Organic/Pay per Click ads (Use business page) Build SEO (Search Engine Optimization) for your Internet Web Page (Use business page)(share blogs, listings, how to’s, videos FROM YOUR WEBSITE) Business Page - (use for blogging, targeting ads, SEO, just sold/just open, open houses, real estate news, how to’s, market updates) By: Carlos Garcia

Facebook - Cost Involved Stay in touch with database (33 touch) - $0 (can be time consuming but great results) Farming - $0 (by creating a group) / $2-$20 per click (by using ads to target) Just listed, Just sold, Open Houses - $15-$20 per ad Brand Awareness (blogging, news, how to’s, market updates)(should be done 3 times/week from 4pm-6pm to be the most effective) $0 if you do it and $50 to $200 (to leverage) Lead Generation – $0 Organics and $2-$20 for pay per click ads By: Carlos Garcia

Facebook Farming/Database touches Ideas Create a Facebook Group in your neighborhood or an interest group, then blog often to build awareness (blog every day, continue to invite/build followers) Create groups in Facebook from your followers and stay in touch with your top 100 by looking at what they are doing daily and commenting. Look for birthdays, anniversaries. By: Carlos Garcia

Facebook Blogging/Posting Ideas Give market updates (video) Post Real Estate news Post Home (How to’s) ideas Post RED DAY events Post Customer Appreciation events Post Customer Reviews Post videos at closing of customer experience with you By: Carlos Garcia

Facebook – Pay per Click (PPC) Target specific audience (location, age group, income level, profession, buying, selling) Use Lead Generation ads with Facebook Forms for better results Spend at least $10/day (at least for 1 week) and see the results you are getting – change ads if ppc is higher than $6 to $8 Try to use a video and make sure your ad offers something your target audience wants (give value) By: Carlos Garcia

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