Understanding Drivers of Change Within a Wireless Operator Patrick Nolan

Why Are We Here? How wireless operators think Develop more effective business strategies in the wireless space

That’s Amazing! How are you going to do this?! evolution of a typical wireless network what drivers caused the changes along the way

Let’s work with these two drivers

Let’s work with these two drivers Customer Expectations

Let’s work with these two drivers Customer Expectations Available Technology

Let’s work with these two drivers Customer Expectations Available Technology $ $

Let’s get started!

In the beginning, there was sparse coverage across the city Site coverage Basic coverage Minimal cost Switch Location

People didn’t like dropping calls, so we filled in the holes Site coverage They don’t like dropping calls We added more sites Switch Location

Coverage was good, but the network began congesting. Site coverage Network began loading up with customers Access fails became a problem We added even more cell sites Switch location methodology Switch Location

Then came UMTS, and data demand exploded Site coverage Customers began wanting full internet surfing experience We built UMTS Data demand shot up Switch Location

Let’s zoom in… Site coverage Switch Location The slides is getting busy Switch Location

Things are looking pretty crowded Site coverage Pace not sustainable with UMTS Switch Location

It’s getting expensive to keep customers happy. Customer Expectations Available Technology $ $ What are we going to do? Let’s compare UMTS to LTE.

Throughput: UMTS vs LTE Considering the customer demand for ever higher throughputs capability, you can see why we would invest in LTE. Note: From “Performance Comparison of UMTS and LTE on The Basis of Data Rates” by INTERNATIONAL JOURNAL OF ELECTRONICS AND COMMUNICATION ENGINEERING & TECHNOLOGY (IJECET). Retrieved from https://www.academia.edu/5336059/Performance_Comparison_of_UMTS_and_LTE_on_The_Basis_of_Data_Rates

What about the cost of UMTS vs LTE? Note: From “UMTS vs. LTE: a comparison overview Unik4230: Mobile Communications” by Khai Vuong. Retrieved from http://folk.uio.no/kaiv/3g4g_ktv2011.pdf

Great, we have LTE. Now what? Site coverage Switch Location

New demands cause more extreme capacity issues Site coverage Adding more macro sites isn’t always the best solution. Switch Location

DAS and small cells are great solutions Site coverage DAS and small cell Targeted coverage Small cell definitely cheaper Switch Location

Let’s Summarize Customer Expectation Technology Available Operator Action Revenue Operational Cost

Let’s Summarize Customer Expectation Technology Available Operator Action Revenue Operational Cost A wireless phone 1G, 2G Build basic network

Let’s Summarize Customer Expectation Technology Available Operator Action Revenue Operational Cost A wireless phone 1G, 2G Build basic network Don’t drop calls Build more sites

Let’s Summarize Customer Expectation Technology Available Operator Action Revenue Operational Cost A wireless phone 1G, 2G Build basic network Don’t drop calls Build more sites Fix congestion 2G

Let’s Summarize Customer Expectation Technology Available Operator Action Revenue Operational Cost A wireless phone 2G Build basic network Don’t drop calls Build more sites Fix congestion 2G, 3G Faster data Build UMTS

More Summarizing Customer Expectation Technology Available Operator Action Revenue Operational Cost

More Summarizing Customer Expectation Technology Available Operator Action Revenue Operational Cost Even more data 2G, 3G, LTE Build more UMTS

More Summarizing Customer Expectation Technology Available Operator Action Revenue Operational Cost Even more data 2G, 3G, LTE Build more UMTS Still not enough! Build LTE

More Summarizing Customer Expectation Technology Available Operator Action Revenue Operational Cost Even more data 2G, 3G, LTE Build more UMTS Still not enough! Build LTE Fix throughput hotspots 3G, LTE, DAS, small cell Build over hot spots

Let’s look into the future Customer Expectations Latency More video streaming Available Technology 5G SDN/NFV

Thank You!