1.Nowadays you can find a____________ in any newspaper. 2.As is known to all, smoking is c_________ suicide slowly. 3.When we climbed to the top of the hill, we we all tired and out of b______. 4.The government decides to begin a nationwide c_________ to fight against taking drugs. 5.When you put an article into a foreign language. Your translation should be true to the o________ one. 6.This young lady often goes shopping in our shop, so she is one of the frequent c__________. 7.create(v.)--(a.)_________ 8.awareness(n.)--(a.)________ 9.complete(a.)—(ad.)__________10.persuade(v.)—(a.)________ dvertisements ommitting reath ampaign riginal ustomers aware creative completely persuasive

Unit 1 Advertisements Designed by MissZhou

Task 1:Prediction What will be discussed in this passage?

Task 2:Fast-reading Which of the following subjects are mentioned in the passage? ①the importance of ads, ⑨the disadvantages of ads ②how to make ads ⑩the slogan of ads ③what is an ad ⑾the advice about ads ④where can ads be found ⑤the type of ads ⑥the differences between ads ⑦the truth of ads ⑧the advantages of ads

How important are advertisements?

Task 3:Reading 1.What is an advertisement ? 2.Where can advertisement be found? 3.What are the two main types?

Task 3:Reading What is an advertisement ? ☆ information ☆ persuasive language ☆ exciting images Encourage people to buy a product or service or believe in an idea

Task 3:Reading Where is an advertisement found?

Task 3:Reading Advertisement types: ☆ commercial advertisements ☆ public service advertisements ☆ ……

Advertisements for Buildings public service advertisements

Task 3: Reading What’s the difference between commercial advertisements and public service advertisements?

Differences between commercial ads and public service ads? advertisements public service charge purpose whether to be believed examples attitudes to them to be paid for free promote a product or service believe in _____ / educate people/ serve the public an idea not lie, not the complete truth helpful Yes to life, no to drugs/ Knowledge changes life/ Project Hope/ Smoking is committing suicide slowly toothpaste, food not fall for this kind of trick following the advice they give

Task 3: Reading The author wrote this article in order to ______. A.tell us how to design advertisements B.help us get an comprehensive understanding of ads C.ask us not to believe advertisements D.show us the importance of advertisements

Main idea of each paragraph brief introduction of ads What is an ad? untrue claims about products how to identify(辨别) an ad? public service ads the advice on ads

Task 6: Reading Strategy Expository writing（说明文） to introduce basic information on a topic introduction of subject para.1 para.2 What is an ad? Basic Format（版式） para.3-4 Does an ad tell people the complete truth？ supporting details para.5 Public service advs para.6 conclusion

Discussion Do you like watching ads? Why or why not?

经典英语广告语集锦 1.The taste is great. 味道好极了。（雀巢咖啡） 2.Ask for more. 渴望无限。百事流行鞋 3.Just do it. 只管去做。(耐克运动鞋） 4.Let us make things better.(Philips) 让我们做得更好。（飞利浦） 5.Obey your thirst． 服从你的渴望。（雪碧） 6.Enjoy Coca-Cola.(Coca-Cola) 请喝可口可乐。（可口可乐） 7.Generation Next.(Pepsi)新的一代。(百事) 8.Communication unlimited.(Motorola)沟通无极限。（摩托罗拉） 9.Poetry in motion, dancing close to me． 动态的诗，向我舞近。（丰田汽车）

Activity Suppose you are working for an advertising company. You are asked to make an ad for a new product---nutrition. Please design a good ad for it , trying to make sure most people will buy it after they see your ad. Group together in four! 1.The name of the product_____________________________ 2.The slogan for the product _________________________ 3.The function of the nutrition_______________________ 4.Spokesman or spokeswoman to be chosen_______________ 5.Type of market aimed toward (circle one) children ,students, young , middle-aged, old people

Homework Read the passage fluently. Write down your opinion on advertisements to this e-mail address YQZXLILY@YAHOO.COM.CN

Thank you