Neurobiology and Communication Unit 3 (the last one!) Neurobiology and Communication

Neurobiology and Communication: Key Areas Divisions of the nervous system and parts of the brain Perception and memory The cells of the nervous system and neurotransmitters at synapses Communication and social behaviour

KA 4: Communication and Social Behaviour (d) The effect of group behaviour and social influence (a) The effect of infant attachment, socialisation and learning Communication and Social Behaviour (b) The effect of communication (c) The effect of experience

The effect of group behaviour and social influence Social facilitation De-individuation Internalisation Identification Social facilitation. Increased performance in competitive/audience situations. De-individuation. De-individuation is often used to explain the anti-social behaviour of some groups which would not be shown by individuals from these groups on their own. Loss of personal identity in a group leading to diminished restraints on behaviour. Internalisation is the changing of beliefs as a result of persuasion. Identification is the changing of beliefs to be like an admired influencing source.

6. Social facilitation 7. De-individuation 8. Internalisation 9. Identification Increased performance in competitive/audience situations Anti-social behaviour of some groups which would not be shown by individuals from these groups on their own. Leads to less restraint in appropriate behaviour Changing of beliefs as a result of persuasion Changing of beliefs to be like an admired influencing source An athlete having a much better chance at achieving a ‘personal best’ in a race rather than in training Hooded or masked group (so they are less likely to be caught) breaking into shops and stealing goods Advertisers creating a TV ad in order to sell their product (aftershave, toothpaste, detergent, double glazing) A young person does not smoke because she has seen an advertising campaign showing pictures of famous sports stars who do not smoke

The effect of group behaviour and social influence 6. Social facilitation 7. De-individuation 8. Internalisation 9. Identification Increased performance in competitive/audience situations Anti-social behaviour of some groups which would not be shown by individuals from these groups on their own. Leads to less restraint in appropriate behaviour Changing of beliefs as a result of persuasion Changing of beliefs to be like an admired influencing source An athlete having a much better chance at achieving a ‘personal best’ in a race rather than in training Hooded or masked group (so they are less likely to be caught) breaking into shops and stealing goods Advertisers creating a TV ad in order to sell their product (aftershave, toothpaste, detergent, double glazing) A young person does not smoke because she has seen an advertising campaign showing pictures of famous sports stars who do not smoke