The Halo Effect Why does it work?

What does Trump know about steaks?

Of course George Clooney drinks

Governor Terminator sells

Buy this product, or else.

Shame on you, Humphrey Bogart!

I’d buy it

Brad Pitt does not drive a Toyota

It’s a women’s perfume

Anyone remember Elizabeth Taylor?

What’s a nice Jewish boy doing in a Vodka ad?

Uma, what’s in your bag?

Does he wear nail polish?

He drinks before he plays

Does David Beckham eat those?

How to win 8 gold medals…not!

Phelps lost his Kellog's job and a million a year from it—why

For those hard to get to golf courses…and to get there on time.

Samuel Jackson was paid well

Lost their halos and their jobs—why?

Why was O.J.Simpson fired?

This ad banned in Britain--why

Brand/company halos: 10 most trusted companies, according to category

Drinks

Canned foods

Hotels

shoes

camera

car

Coffee chain

toothpaste

phones

cereal

Can you think of any other brands or companies that you trust, or have loyalty to