Making a Business of Recreation

Slides:



Advertisements
Similar presentations
Marketing Mix (4p’s) Slide 1 Product Price Place Promotion
Advertisements

Promotional Concepts and Strategies
Students will discover the importance and elements used in developing a PROMOTION MIX to market sports businesses.
Halaman 1 Matakuliah: J0084 / Introduction to Management and Business Tahun: 2007 Versi: 1 / 3 Pertemuan 24 (Twentyfourth Meeting) Promoting Product.
Retail Advertising - Retail Promotion. Retail advertising - which addresses those potential customers who are not within the store Retail advertising.
Goodyear Tire and Rubber Company Kate Rego Nicole Montanaro.
1 Understand the role of marketing in business.. 2 Understand buying behaviors.
An Introduction to Integrated Marketing Communications
Promotion.  Promotion is used to let the consumer know about the product, to persuade the customer to buy the product, or to remind the customer about.
Annual Meeting Worldwide Sporting Goods. Agenda  Welcome and introductions  Highlights of past year  Prior goals  Financial overview.
Wel come.
Identify and Meet a Market Need
Marketing. Marketing is… … the strategy of bringing consumers and products together… …from product development to product delivery.
ProductPrice PlacePromotion Marketing Mix (4p’s) Slide 1 The marketing mix principles are controllable variables which have to be.
Success Strategies for Business Owners Marketing The Big Picture.
Promotional Concepts & Strategies
1 Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin An Introduction to Integrated Marketing Communications.
Chapter 5 Feasibility & Business Planning
James Garman Jr., CEO Stephanie Garman, CFO SJRJ, LLCEst Date: October 2014.
PROMOTION AND PROMOTIONAL MIX Review for Advanced Marketing.
Understand the role of marketing in business.
Hockey And lacrosse Shop Business plan. Introduction  What is it?  Business description  Competitive analysis  Market strategies  Operations.
Competitiveness assessment of Alfa Sport shop By Tatyana Chehranova MG-09.
Marketing Definition of Marketing (it’s not just selling) Marketing is… … the strategy of bringing consumers and products together… …from product development.
UNISSENSE MARKET PLACE Websites: Registered in United Kingdom (England), London The Future is Today …
What’s Marketing? Oxford Dictionary: Market : A place at which trade is conducted. Marketing: The action of buying or selling in a market.
CHAP 17. MARKETING 2.
The Marketing Mix Why Market? To communicate that you are engaged in new and different activities. To attract paying customers in sufficient numbers.
Who’s Hobby House Retail Analysis by Matthew Sullivan.
Essential Standard 3.00 Understand the role of marketing in business. 1.
Essential Standard 3.00 Understand the role of marketing in business. 1.
Promotion. The marketing mix Promotion is just one part of the marketing mix, which is also known as the 4Ps: Product Price Place Promotion.
The Marketing Mix Discussion of the 4Ps. What is the Marketing Mix? Often referred to as the 4Ps The variables through which a company carries out its.
MARKETING MIX. DEFINETION OF MARKETING MIX The policies adopted by the manufacture to attain success in the firm is constitute the marketing mix. 7Ps.
Module 5: Market Communication E-COMMERCE. Integrating Communications and Branding Branding is about consumer’s perception of the offering Market communications.
Products, Markets and Advertising Products, Markets and Advertising.
Unit 152 Understanding customer service in the retail sector Unit 154 Understanding the selling process.
MARKET YOUR BUSINESS Chapter 9
Lecture 27.
Chapter 9 e-Commerce Systems.
Chapter Overview The importance of relationship marketing & integrating marketing communications with advertising.
Copyright © 2007 McGraw-Hill Ryerson Limited
Entrepreneurship Chapter 8 Section 2.
Understand the role of marketing in business.
Promotional Concepts and Strategies
B2B sales strategy Market Analysis : Setting objectives Targeting:
Understand the role of marketing in business.
MARKETING IN BANKING AND INSURANCE
Promotion.
Marketing Your Food Product
Promoting Your Product
Standard 5.
What is Marketing? Marketing is societal process by which individuals and groups obtain what they need and want through creating, offering and freely.
Standard 5.
Location Based service
YOUR LOGO HERE FREE FUEL FRIDAYS!
MARKET YOUR BUSINESS Chapter 9
Chapter 17 Promotional Concepts and Strategies
تهيه كننده : دكتر محمد مظهري
By: Ariane Laberge Pelletier
إدارة التسويق 11 إعداد د. محمود صالح.
Understand the role of marketing in business.
Standard 5.
Mrs. Alexander-Harrison
Chapter 17 Promotional Concepts and Strategies
Understand the role of marketing in business.
Marketing Ch 16 is the process of identifying and anticipating consumer needs, and then producing products or services to satisfy these needs - at a profit.
Arc’teryx By Philippe Dionne.
Marketing Basics Chapter 10 Section 1.
MOST: Apply the four 4ps to a product or service
Presentation transcript:

Making a Business of Recreation Worldwide Sporting Goods Successful strategies for winning, keeping customers

Success-satisfaction-partnership Products, value, quality, and service Success is our objective Satisfaction is our mission Partnership is the key

Meeting the Needs Retail partners program targets our large customers. They become part of the Worldwide Sporting Goods network, which creates a link between WSG and the local market.

Growing Sales

Building Partnerships Worldwide Sporting Goods Quality products Excellent value Reputation Knowledgeable sales staff Supporting Retail Partners Community shopping Customer bonding Customer support Local service

Key Benefits Prompt service Wide selection of products Support after sale

Our Strengths Fast delivery Top manufacturers Competitive prices After sales support

Next Steps Advertising Promotions After sales Circulars, newspapers, television, and radio Promotions Special offers and discounts After sales Mailings and telemarketing