Unit 1 Reading Advertisements

Reading strategy: reading expository（说明的） writing It usually follows the same basic format格式: introduction of subject supporting details Conclusion (draw a conclusion)

skimming 1. What do advertisements encourage people to do ? 2. What does PSAs stand for ? 3. What are PSAs meant to do ? To buy a product or service or believe in an idea. Public service advertisements To educate people about health, safety or any other issue which affects public wealfare.

Listen to para.1, and answer the questions. 1.What kind of role do ads play ? They play an important part in our lives. 2. Why are we so used to them ? Because we can see and hear many of them every day.

scanning para.2, and answer the questions. 1.What does an ad provide ? Information, persuasive languages and exciting images. 2. What do they encourage people to do ? To buy a product or service or believe in an idea. 3. Where can we find ads ?

Commercial ads scanning paras.3-4, do true or false Ex. We should pay little attention to the methods used in ads to try and sell us things. 2. China has weak laws to protect people from ads that lie or try to make people believe their products. Even if an ad does not lie, it doesn’t mean it tells you the complete truth. Toothpaste can’t cure bad breath. be aware of F strong F T T

scanning para.5, and answer the questions. PSAs scanning para.5, and answer the questions. Does all ads play tricks on us ? No . Not all ads play tricks on us. 2. When did China begin a nationwide public service advertising campaign ? In 1996. What kind of methods do PSAs use ? They use attractive and original images and creative languages. What is the PSA’s purpose and what do they deal with ? They are made to serve the public and deal with social issues.

The similarities and the differences between commercial ads and PSAs Post reading The similarities and the differences between commercial ads and PSAs Places found Purposes Methods used Validity(正确性) Similar Different

billboards newspapers magazines the internet radio television Similarities places found methods used _____________ language ______________ images persuasive billboards newspapers magazines the internet radio television exciting

Types Differences purposes validity正确性 To promote a product or service Comme-rcial ads PSAs To promote a product or service They do not tell you the complete truth. To educate people about health, safety or any other issue which affects public welfare They are helpful and we can learn a lot by following the advice they give.

“Bright-teeth fights bad breath!” “You are proud of your cooking, Types examples Commercial ads PSAs “Bright-teeth fights bad breath!” “You are proud of your cooking, so shouldn’t you buy the very freshest food?” “Yes to life, no to drugs” “Knowledge changes life” “Project Hope --- schooling every child” “Smoking is committing suicide slowly”

Reading strategy: Reading expository（说明的） writing It usually follows the same basic format格式: introduction of subject supporting details conclusion Para. 1 Para.2—5 Para.6

---- Stewart H. Britt 布列特 ---- Norman Douglas 道格拉斯 Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does. ---- Stewart H. Britt 布列特 　You can tell the ideas of a nation by its’ advertisements. ---- Norman Douglas 道格拉斯

Homework 1.Underline important language points by yourself 2.Do exercises on page4-5 3. Please think of a product and make an ad for it with your group members. (refer to task and project)

Thanks for your attention Good bye Good bye