The Tricky Business of Advertising to Children 高中基础 (2343期20160510) 45版

Pre-reading A C B How much do you know about television commercials? ① The first official, paid television commercial was broadcast in the _________. A. 1940s B. 1960s C. 1980s ② _________ children show the greatest interest in watching television commercials. A. Chinese B. British C. American ③ Each year, an ordinary American kid watches about _________ television commercials. A. 1,600 B. 16,000 C. 160,000 A C B

Convenient and flexible Pre-reading Work in groups and make a list of advantages and limitations of television as an advertising medium. Advantages Limitations Convenient and flexible High costs Mass coverage Time-consuming A lasting impact Intrusive affecting someone's private life or interrupting them in an unwanted and annoying way

While reading Scan the article and decide whether the following statements are true or false. Most parents in the world are worried about the effects television commercials have on their children. Promoting a healthy-eating advertising program aimed at children cost Subway more than $40 million in 2014.

While reading Scan the article and decide whether the following statements are true or false. Susan Linn and Ian Barber had different opinions about advertisements at first, but they reached an agreement finally. According to Linn, it is almost impossible to depend on children to protect themselves from advertising.

While reading Answer the following questions. Why did Subway agree to spend a large sum of money promoting an advertising program aimed at children? What would happen to kids if they learn to choose foods based on celebrity or what’s on the package? To give its support to Michelle Obama’s campaign against childhood obesity. Their critical thinking would be weakened and impulse buying would be promoted.

While reading Answer the following questions. How does Media Smart try solving the problem of marketing to children? What does Linn think of the approach adopted by Media Smart? By helping kids better understand advertising and making sure the advertising targeted at them is appropriate. She is in favor of the importance of teaching children critical thinking skills, but questions the value of media literacy training.

Language study Find a word in the article that matches each definition. The first letter has been given. a_________________: to deal with something c_________________: making careful judgments about how good or bad something is i_________________: a sudden strong wish to do something n_________________: not having much experience of how complicated life is so that you trust people too much and believe that good things will always happen p_________________: a particular way of considering something pproach ritical mpluse aive erspective

Grammar point Up to now, the debate on whether or not it is moral for corporations to directly market to children has not come to an end yet. 宾语从句中只能用whether而不能用if表示“是否”的情况有： ① 引导的从句作介宾 ② 与or not连用 ③ 动词不定式之前 ④ if会引起句子歧义

Grammar point Choose the best answer. Before _________, we should find out _________ the museum is open. A. leaving; whether B. leaving; if C. left; whether D. left; if Only when he sees the painting _________ decide _________ the painting is worth buying. A. he can; whether B. he can; whether C. can he; if D. can he; that John, today is your first day at school. Tell me _________ you like your new friends. A. if B. whether C. that D. what

It is moral for corporations to directly market to children. After reading Divide the class into two groups and have a debate on the topic: It is moral for corporations to directly market to children.