Katrin CASH & CARRY Clean & Convenient

Problems our customers are facing Excessive waste Lack of brand recognition on the shelves Inconvenient handling & carrying Difficulty on opening

Approach Replace the current 1 ply products Introducing brand new 2- and 3-ply Non-Stop hand towels Sell “better” rather than “good” products. Launch phase focus: the cash & carry market (C&C) An opportunity to be stronger and more competitive on the cash and carry market (C&C). Strengthen, develop and establish! Boost sales by pushing volume onto the market. This launch is an extension of the washroom update and will strengthen our overall message: “Hygiene spreads success”. To strengthen our offer even more, we will launch the new towels in a new and inventive packaging solution: Handy Pack! 3 5/20/2018

Smart packaging WHAT IS SMART PACKAGING? The combination of materials, technology and functionality combined to solve packaging problems in a new and better way, throughout a package’s life cycle. WHAT DOES A SMART PACKAGING SOLUTION DO? Conveys information through imagery and iconography rather than text. Combines different materials. It could also include interactivity The packaging itself becomes part of the experience when you use the product (Handy Pack as a waste bag) HOW IS SMART PACKAGING DEVELOPED? Unconventional thinking. Teamwork. Adding new technology but retaining functionality. Adaptation to the environment in which it will be used. Making the packaging part of the product. 4 5/20/2018

New towels in a smart package solution Clean & Convenient New towels in a smart package solution

Non-Stop hand towels in Katrin Handy Pack: Clean & Convenient The Non-Stop hand towels, in combination with the right dispensers (Hand towel dispensers S, M and L) will promote good hand hygiene (soft paper, paper always at hand, touch-free dispensing). Additional selling point is that the hand towels are hypoallergenically tested and will not irritate sensitive skin. CONVENIENT The Handy Pack is a smart and modern packaging solution with features that make it convenient for customers in several ways: Carrying, transportation, handling, storing and opening Over 2,500 hand dries in one hand. While the hand towels spread success in the meaning of hand hygiene, the package spreads success practically, environmentally and economically. In other words – a complete success. 6 5/20/2018

Convenient – package Integrated handles – easier to carry Transporting and handling large packages by hand is usually difficult. Handy Pack has smart carrying handles integrated in to the packaging delivering a fast and easy mechanism with an ergonomic grip - enabling the customer to conveniently carry over 2,500 hand dries in one hand. Compact packaging – Convenient logistics Towels and paper packages normally need large storage spaces. The Handy Pack packaging in plastic is more compact and yet carries larger volumes of hand towels in each package = less space required throughout the entire chain of logistics. In addition, fewer purchases are needed = less administration and less cost. 7 5/20/2018

Convenient – package Convenient perforation – Quick package opening Opening traditional packages takes time and energy (and sometimes, sharp edges can result in injury). Handy Pack is easy to open through a convenient perforation. Opening requires no tools and the package has no sharp edges, meaning it is ergonomic and convenient for maintenance personnel as well as saving space in small storage areas (such as cleaning trolleys = savings in personnel, time and money. Multipurpose bag – convenient extra uses Traditional packaging means each empty package is another piece of garbage. An empty Handy Pack bag doubles as a trash bag = added value to the customer. It is also easy to fold and recycle. PE plastic pack suitable for energy waste. Plastic used for recycling must be clean. 8 5/20/2018

Convenient – package Plastic package – durable in bad weather Non-plastic packaging is vulnerable to humidity and water. Plastic packaging withstands humidity and water better = Handy Pack minimises the risk of water damaging the paper stored inside and that means less waste and it adds to the convenience of the product. Information icons – quick access to information Reading information off of packaging wastes time. The Handy Pack packaging is equipped with icons that clearly indicate paper quality, size and the amount of bundles in the package = quick and convenient access to vital product information – a quick glance and the customer is done! Transparent package – easier to find Finding the right product in storage is also time consuming. The Handy Pack packaging is partly transparent, and the bundles are visible through the plastic = the customer will be able to recognise and identify the product quicker when stored in a warehouse or in low light conditions. 9 5/20/2018

The Main Target groups HoReCa, smaller offices such as those used by architects, designers, lawyers, doctors and facility companies 10 5/20/2018

The main channel Cash & Carry 11 5/20/2018

Offer for the Target Groups PRESSED FOR TIME? The attractive packaging (bright colours) and POS material (displays) will create spontaneous purchasing opportunities. We offer the best and most convenient packaging solution, with a multipurpose bonus – the package is easy to carry and handle, and the empty bag doubles as a trash bag. We’re offering a reasonable and affordable hygienic product designed for all budgets. CONVENIENCE IS KING THE BEST HYGIENIC WASHROOM SOLUTION 12 5/20/2018

Non-Stop towels - product description New, improved quality from 2- and 3-ply Non-Stop towels 4-panel hand towel, larger surface for drying hands, only one sheet needed Better properties of absorption and wet strength, which is an advantage in demanding drying situations and lower the consumption. Reduced consumption and improved hygiene gives better total economy. The towels are hypoallergenically tested, skin-friendly Bigger sheet size Better absorption Skin friendly 13 5/20/2018

Non-Stop towels - embossing The new quality is improved with a new, unique wave embossing and is softer, as well as skin-friendly for frequent use. Embossing together with the optimal combination of raw material ensures better absorbency. New improved embossing 14 5/20/2018

Non-Stop towels - self extracting Touch-free dispensing, self extracting sheet makes the full use of the hand towel size possible User touches only one sheet (the sheet that is used) Dispensed one at the time Minimisation of waste, consumption and environmental impact Lower consumption also means fewer refills and less maintenance 4-panel, self extracting sheet Money saver 15 5/20/2018

Improved paper quality Diagram showing some of the key benefits of the new paper quality (absorption, softness) will come later, still waiting for the results. 16 5/20/2018

Non-Stop towel, fits most dispensers 17 5/20/2018

Non-Stop towel M, 3 x 7 Handy Pack Name Product number Ply No. of CP Height x Width cm Katrin Plus Non-Stop M 3 343061 3 21 22 x 25.5 Katrin Plus Non-Stop M 3 / Narrow 343078 20.3 x 25.5 Katrin Classic Non-Stop M 2 / Yellow 344860 2 Katrin Classic Non-Stop M 2 / Narrow 343023 Katrin Basic Non-Stop M 2 343016 18 5/20/2018

Non-Stop towel L, products 3 x 5 Handy Pack Name Product number Ply No of CP Height x Width cm Katrin Plus Non-Stop L 2 343030 2 15 22 x 34 Katrin Plus Non-Stop L 2 / Narrow 343047 20.3 x 34 Katrin Plus Non-Stop L 3 343085 3 Katrin Plus Non-Stop L 3 / Narrow 343092 19 5/20/2018

Our complete offer for the Cash & Carry-market 20

Katrin Handy Pack More than 2,500 hand dries in one hand Clean and convenient in communication Katrin Handy Pack More than 2,500 hand dries in one hand By expressing cleanness and convenience this way you tell our customers that they can handle and carry many towels much easier, smarter and of course more convenient than before. In addition, the message is linked to hand hygiene. Hand towels connect with the concept of clean because you are using Non-Stop hand towels that promote good hand hygiene. More than 2,500 hand dries (many towels) in one hand, expressed in another way: “Carrying many things at the same time in one hand” connects to the convenient concept. 21 5/20/2018

Templates We have chosen to make a guideline of how you can use the amount of info/USP’s that are needed on different occasions. Clean: Message picture, main message, and copy Medium: Message picture, main message, copy, and pack shoot with or without arm Heavy: Message picture, main message, copy, pack shoot with or without arm and pictograms of USP’s Pack shoot with arm is used when message picture doesn’t contain people carrying the product 22 5/20/2018

Templates We have chosen to make a guideline of how you can use the amount of info/USP’s that are needed on different occasions 23 5/20/2018

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Ideas of incentives Buy and get: Cardboard dispenser – designed Katrin-like with informative text at the back of the dispenser Suitcase, travel bag (a handy pack in itself) Dispenser Toilet paper Inflatables Bags X cents goes to charity Something handy for BBQ Trial pack Protective bag for the cell phone (design as Handy Pack) Focus on handle Firewood box with handle Snow shovel Ski bag Some of the above can also be giveaways 25 5/20/2018

Ideas of POS material Insert for pallets Pallet stand Pallet rim SHELF TAG Upper part will be removable according to launch Insert for pallets Pallet stand Pallet rim Shelf tags Banner/streamer Signs/poster adapted to the display frames in store (if the C&C provide us with such display areas) Locking system at the back Easy to wrap around a new pallet when empty Natural sized sign. Real packages hanging from his hands. INSERT FOR PALLET 26 5/20/2018

Ideas of POS material Expose Katrin dispenser and paper together Create a box for the shelf, with information about the product, dispenser and paper inside the box The customer can try the dispenser in the store Install the dispenser to the shelf with a magnet Dispenser stand Pallet container 27 5/20/2018

Ideas of other units Flags Stickers on floor, hands FLOORSTICKERS Flags Stickers on floor, hands Signs in shape of hand Embossing shaped signs, (new embossing) Bags, cooler and travel bag Hanging mobile with embossing pattern Activity on the Internet via katrin.com or banners at the C&C, or activity in external media? FLAGS SIGN 28 5/20/2018

Ideas of giveaways Pencil Bags Gloves, BBQ glove Travel bag, suitcase (a handy pack in itself) Ice scrape Sitting pad with handle Lighter with smart handles Some of the above can also be incentives 29 5/20/2018

Marketing materials Pos cards Ads PR info, newsletter Internal/External presentation Folder Campaign site Press release Folder Newsletter Positioning cards Ad Internal/External sales presentation 30 5/20/2018

Distributor package Campaign folder Print templates, focus on Handy Pack Banners Html send outs Folder Print templates HTML send out Banners 140 x 350 pixles Banners 190 x 49 pixles

Kick off idea The best Kick off activity of all time! A work out with Handy Pack! Why? With this activity, your sales personnel and your customers will get good product knowledge, high motivation, wellness, fitness and smaller love handles. To use an oldie, Katrin gives more! Imagine this Hire a wellness/fitness instructor, good music, good location (or warehouse/C&C). This would be even more fun if you can do the event in 1980s’ style. Just think about the music, clothing and hairstyles from those years and for many people the workout era started then. All you need is the Handy Pack. 32 5/20/2018

Handy Pack exercise Part 1. The event starts with a theoretical lesson/sales presentation Part 2. Fitness exercise Step board Push ups on HP Box ball Dumbbells/weights Running with HP in each hand Throwing HP:s Stretching Maybe finishing by testing the towel, wash your hands Advantage: resistant against sweat, just wipe and clean This event could of course be held in open air or inside, with your personnel or your customers (at least in Scandinavia). Give-aways can be appropriate for this. Training bag, (towel?), water bottle, headbands from the 1980s etc. Bonus! Smaller love handles Better “package” (abs) Gyms should be a very interesting target group for Katrin products in many ways. Level of consumption, fitness values, fashion, hygiene etc. 33 5/20/2018

Thank you! First name Last name Title, Katrin mobile phone: +000 00 123 456 phone: +000 00 12 34 567 firstname.lastname@metsatissue.com Katrin. At Hand.

Activities connected with UEFA Euro 2012 in Poland and Ukraine (8 June-1 July) DRAFT!! Give aways Hands for Handy pack and give us a helping hand T-shirts with fun/clever/smart message Hand clapper (greet your team, like the vuvuzela in World Cup 2010 in South Africa) Sales competition connected to UEFA Euro 2012 Win tickets Back stage with your favourite team/player Special sales competition for sales forces in Poland and Ukraine Within the sales force – which country will win the Handy Pack Euro 2012? Printed message, also for use as a clapper