OUR WINEMAKER’S EXPRESSION, this refined selection of wines is chosen by our winemaking team to showcase our best growing regions. These distinguished bottlings are perfect for any occasion. A unique expression of REGIONAL BLENDS, we select grapes from our premier estate vineyards located on benches, hillsides and mountain ridges in California’s best marine-influenced appellations.
Key Selling Points Insert vineyard imagery 70% of wine comes from the same vineyard blocks each year to ensure consistent quality vintage after vintage. Each varietal is carefully matched to the ideal growing regions, climates and soil types. We then match each individual lot with carefully chosen French oak forest and toasting regimes to craft these wines. Precision harvesting, sorting, de-stemming, and pressing methods are utilized to ensure the grapes are handled in the most delicate manner possible. All of our estate vineyards are certified sustainable by the CCSW (Certified Sustainable Winemaking) & SIP (Sustainability in Practice). Insert vineyard imagery
Grand Reserve – New Package Leaf Logo Larger logo for shelf pop Cleaned up artwork Updated font K-J Seal Family owned messaging Jess Jackson signature Mandatories Appellation messaging Jackson Estate messaging
Grand Reserve – New Package Release Dates Wine Bottling Date # of cases Estimated to hit shelf 2015 GR Chardonnay May 2017 15,540 (+5,670 traypacks) August 2017 2014 GR Merlot September 2017 10,560 May 2018 2014 GR Cabernet Sauvignon October 2017 16,000 June 2018 * Based on June 2017 Distributor Inventory
Promotional Effectiveness Grand Reserve – A Grand Opportunity Promotional Effectiveness Grand Reserve sees a 22% increase in sales when on display* GR Chardonnay ranks # 4 in the Ultra Luxury price category* GR Chardonnay has a benchmark of $59.52 – outpacing competitors Grand Reserve has scores!! 2015 GR CH : 90pts, Robert Parker 2014 GR CS: 90pts, Robert Parker 2013 GR ME: 91pts, Wine Enthusiast % Increase in Dollar Sales by Merchandising Type *Source: IRI Total US F&D, 52 wks ending 6.14.17
NEW POS: Glorifiers, Case Cards, Shelf Talkers, Neckers, Acclaims
“We select the best of the best blocks, from the best vineyards, from the best regions for each varietal. We then match each individual lot with the ideal French oak forest and toasting regimes to craft our Grand Reserve wines.”