CASPR Developing an Effective Marketing Strategy PRESENTED BY: Kay Douglas WWW.EXPERIENCEDMG.COM

The Objective Physician Recruitment

The Challenge Doing more with less. Positioning your community while building and maintaining understanding of the value of the recruiter with ever shrinking funding and limited resources.

The Reality Accept in principle only Create your own reality by using your strength to maximize and expand resources.

Building your Case Define your assets The task is to take your strength and use it as your biggest asset in creating a marketing strategy that works for your community. Do an inventory of the assets of your community and region and position your strength as a key factor in growth and development.

Brand Power Beyond an icon. Becoming a beacon. Building awareness begins with creating a brand that becomes a beacon as a trusted resource for an organization of professionals that can produce results that equate to return on investment.

Building Your Brand From the inside out. Become the brand that is known, liked and trusted as an invaluable resource with your target audiences and the resources that enhance your positioning.

Building The Message What is your message clearly stated that brings understanding of the work you do and how it is important to collectively accomplishing the goals and objectives of your clients, potential strategic partners and all key stakeholders.

Physician RecruitmentDefining the Art Who you are, What you do, Why it matters and how to position your role in the advancement of the quality of life and growth of a community and region. WHAT IS A PHYSICIAN RECRUITER?

Key Benefits Value Proposition Defining the key value of your work requires identifying the value proposition of what working with a Physician Recruiter brings to the institutions, communities and healthcare industries you serve.

Define your Advantage Limited resources – positioning your community to stand out.

The PR Advantage Collectors & Connectors The task is to take your strength and use it as your biggest asset in creating a marketing strategy that works for your community. RELATIONSHIP BASED MARKETING

Quantify the Intangible Frame of Reference Develop key indicators of success that are quantified from the beginning so that your clients understand the value that your work brings on multiple levels.

Maximize Extreme Budget limitations require creative thinking as it relates to collective approaches to maximizing existing resources. How to affect change on a shoestring budget. Create strong online/offline strategies that keep you front and centre in multiple touchpoints.

Collective Packaging Educate. Engage. Enlist Expand your reach with outreach Complementary industry and resources Developing a regional positioning Collective municipal/ regional approach Create engagement with strategic partnerships with key stakeholders Create tangible and mutual benefits through enhanced exposure, cross promotion and cost sharing

Marketing Strategy Online/Offline/Face On Developing strategic marketing strategies to expand your reach with limited resources. Creating strategic partnerships with key stakeholders for cost sharing and expanding the reach of the messaging possible

Marketing Plan Timeline and Tasks Develop a clear outline and path for the timeline and tasks associated with your services. Create a timeline with outcomes that integrates in the advantage to potential strategic partners in an equation that speak on return on investment from both the client and the broader community/region.

INNOVATION WORKING YOUR PLAN

Thriving Regional Positioning THE KEY INGREDIENT THE SECRET SAUCE Thriving Regional Positioning

RELATIONSHIP BASED RECRUITMENT BECOME THE RESOURCE PEOPLE KNOW, LIKE AND TRUST

CONNECTORS AND COLLECTORS Physician Recruiters

MAKING IT WORK AN AMBASSADOR FOR THE COMMUNITY & REGION PEOPLE DO BUSINESS WITH PEOPLE THEY KNOW, LIKE AND TRUST. BE THAT PERSON. 1 2 Define and build your brand. 3 EDUCATE. ENGAGE. ENLIST 4 BUILD RELATIONSHIPS THAT SUPPORT SUCCESS COLLABORATION 5 QUANTIFY. CREATE AND REPORT VALUE/OUTCOMES 6 TIMELINE. TRACK. EVALUATE. REPORT

DOUGLAS MARKETING GROUP Kay Douglas. President kdouglas@experiencedmg DOUGLAS MARKETING GROUP Kay Douglas. President kdouglas@experiencedmg.com | 519.258.1858 x.25 Relationship based marketing.