Express Checkout January 2013

Three ways to increase revenue EngageUI Express Checkout technology will help your online business increase revenues in three ways: Provides for faster checkout with fewer fields to fill out, which reduces abandonment rate. Improves the data quality of the shopper’s contact information. This makes it easier to detect duplicate orders, reduces your shipping costs, improves your ability to contact the customer and increases customer satisfaction. Provides you with valuable customer data and analytics that can be used to contact and convert shoppers in the future. 2

Express Checkout with Consumer Lookup 50% Add items to cart Abandon 30% Begin Checkout Database of ~200 million Consumers Fill out forms Purchase

Increasing Conversion - How it Works We target the 30% of engaged shoppers who proceed to checkout but fail to enter their credit card information. By simplifying the purchasing process Express Checkout maintains the momentum of these ‘on the fence’ buyers. Note: Approximately 50% (depending on biz) of those who add products to your shopping cart, use it as a holding bin and never proceed to checkout. These ‘lost non-buyers’ are NOT our target. Express Checkout asks for only minimal information and auto-fills the rest. Less form fields to fill out improves the user experience and will increase the overall order volume by 5-10%. E-mail address is collected upfront from a larger percentage of ‘abandoners’ increasing re-conversion email campaign effectiveness.

How we simplify the shopping experience 1 When a customer goes to check-out, a consumer friendly box prompts the user to input email, phone and zip code EngageUI runs the input information against databases of nearly 200 Million US consumers and auto-fills the necessary forms 2

Reduce Shopper Data Entry to as few as 6 Fields The customer simply verifies and/or updates EngageUI’s auto-fill information, and enters a credit card to complete the order 3 Auto form filling will also make it easier for customers to purchase via mobile shopping applications

Validate shipping address, email and phone The DPV address check eliminates 99% of shipping problems and CASS address standardization allows you to detect multiple orders to the same shipping address even if it was originally entered slightly differently by the shopper. 123 North main street #456 Salt Lake, UT 84054 123 N Main St Apt 456 Salt Lake City, UT 84054-9714 The shipping address is verified in real time against US Post Office DPV of 165 million actual delivery addresses and reformatted per USPS CASS rules. E-mail address is validated against the recipient’s mail server. This is done in the background while the shopper is completing the forms. Shopper is prompted to correct if needed. Phone number is validated against telco-grade database to assure both area code and 1000-number block prefix are not unassigned/reserved, prompting to correct if needed.

Field-level Engagement Analytics You get reports that identify conversion rates at each step of the checkout process, how much time is spent filling out each field, fields that are frequently having to be re-filled and exactly on which field shoppers stop filling out the form!

Express Checkout Benefits Additional conversions mean additional profits Easier check-out as the world moves to mobile applications Detailed reporting on abandonment including which step and field Automatic A/B testing to determine effectiveness Regardless of initial order outcome, email addresses are collected for re-conversion campaigns 99% of North American consumers will have city and state/province filled in from the provided zip/postal code Reduced costs from improved data quality No programming, no IT, 15 minutes to implement No changes to your existing checkout forms are required You only pay EngageUI if your gained net profit is greater than our fees. For More Information – Alex Hisen – VP Product - (866) 579-2010 – alex@EngageUI.com