Horizon 2018. More Programmatic, More Problems. Tom Chevalier VP, Product @ Appcast 2017 TA Tech Programmatic Summit Minneapolis, MN | June 1st, 2017

About Me I made this selfie taking machine. She’s cute. My wife is a chef. I do dishes. I like building things. Almost more than breaking things. I procrastinate. Hence the survey.

You are the source of today’s data At least 25 Chiefs & Presidents 25+ VPs Even some real Recruiters & Sourcers

Programmatic job advertising is:

Which option best describes your organization’s outcomes with programmatic job advertising to-date?

46% of Publishers expect >50% 12-month Sales Growth In Programmatic Products

20% of You said Your #1 2017/18 Corporate Investment will be In Programmatic

What’s the latest?

Programmatic enabler - Open IO 46% of Buyers report moderate to substantial budget increases with publishers that support Open IOs AND 52% of Sellers confirm Open IOs as a driver of programmatic revenue growth

Programmatic enabler – data sharing

Buyer expectations 51% of buyers report moderate to substantial budget reductions for sites that don’t support job level bidding.

Buyer expectations 30%+ of buyers are reducing spend with sites that bill for clicks/update feeds with 24hr+ latency. 30%+ of buyers don’t know the problem exists.

32% of Programmatic Buyers want at least 50% of their Budget to be Cost Per Applicant within 12 months

Buyer Challenges What are the biggest inhibitors to programmatic growth at your organization? not enough publishers support programmatic” can’t understand or control the ‘incestuous’ networks “ROI evaluation / reporting challenges”

…Sidebar… TAtech Traffic Quality Working Group is driving transparency & standardization Introducing… tatech.org/declarations

Inaugural Publishers

Select Supporters Sean Quigley, VP Media at Symphony Talent “Symphony Talent fully supports data transparency in job advertising in general and the TAtech Traffic Quality Declaration & Working Group in particular. Furthermore, as agency representatives of and stewards of our clients' advertising dollars, we bring the importance of this message directly to all of our end buyer decision makers. Sean Quigley, VP Media at Symphony Talent Select Supporters "In the absence of standards, measuring the effectiveness of job advertising media spend across publishers & analytics suites -- whether purchased under duration, subscription or pay-for-performance (CPM, CPC, CPA) payment model -- is difficult if not impossible. At KRT, we anticipate using the Declaration as part of our planning process so that we can ensure our customers' job ads meet or exceed minimum measurement standards." Mona Tawakali, VP Digital Strategy at KRT Marketing “In this constantly evolving marketplace, we are committed more and ever to ensuring our clients are utilizing the most effective and efficient solutions. The TAtech Traffic Quality Declaration establishes much-needed standards, provides greater transparency and levels the playing field among publishers. Shaker is proud to support this initiative.” Joe Shaker, President at Shaker Recruitment Advertising & Communications

Seller Challenges What are the biggest inhibitors to programmatic growth at your organization? “we need to know eCPA and we need benchmarks” “difficulty mixing traditional & programmatic products” 23.5% looking for a Sell Side Platform (SSP)

For Next Year…

Buyers want… Targeting. Pricing Advancements. Faster Changes. It’s time to go beyond blind search results Pricing Advancements. Bid recommendations 2nd price auctions Relevancy/targeting should rise as bid rises Faster Changes. Feed refreshes Bid updates

Sellers want… Conversion data. “Real Talk”. Publishers can optimize if you tell them what’s happening. “Real Talk”. Real CPAs Data-driven decision making (vs. emotion, status-quo, bias)

Parting thoughts. Buyers - don’t buy ‘the programmatic’ Sellers - don’t sell ‘the programmatic’ Rather, focus on helping employers locate more of the right candidates (for the jobs that need them) at a price they can afford.