Strategic Review Response by Grahame Rowley On behalf of the Altrincham FC Board of Directors Sunday 26th February 2017

Agenda Introduction & Thanks Personal Statement The Board’s Response to Review key findings Q&A May 20, 2018 Altrincham FC Strategic Review

Introduction Board fully accept findings of the Review Thanks to Nicky & Peter for: Their diligent work & excellent presentation Helping us draw up a 5 year plan Thanks to everyone who contributed to the Review Changed way of thinking around club & future pathway May 20, 2018 Altrincham FC Strategic Review

Personal Statement With Shareholder approval, re-elected for next 3 years Passionate & up for the battle that we now face Been on the Board for 16 years Remain committed to sorting out on field situation May 20, 2018 Altrincham FC Strategic Review

The Board’s Response Strengths Review highlights many strengths of our club that we should be proud of…. Financial Stability Volunteer Base Community Activities 80 Year Lease May 20, 2018 Altrincham FC Strategic Review

Key Recommendations - Our Response “Not to throw the baby out of the pram” Where do we want Club to be over next few years The most important thing is the First Team & its performance However, Club needs to remain financially sound during rebuilding Your support is paramount May 20, 2018 Altrincham FC Strategic Review

Key Recommendations - Our Response “Restore on field Success” Mistakes have been made Allowed Managers too much freedom More control over player signings & releases Much to offer prospective players Great reputation Competitive budget Serious decisions to be made about next season March Board meeting May 20, 2018 Altrincham FC Strategic Review

Key Recommendations - Our Response “Refresh Board Structure” Departures Andrew Shaw, Paul Daine & Nigel Collins Additions Bill Waterson Mike Adams Further additions to be made: Marketing Leader Volunteer Coordinator 1-2 non-executive Board members May 20, 2018 Altrincham FC Strategic Review

Bill Waterson: A personal introduction…. May 20, 2018 Altrincham FC Strategic Review

Mike Adams: A personal introduction…. May 20, 2018 Altrincham FC Strategic Review

CSH Project Costs Altrincham AFC Limited CSH Project Financed By £ Fixed Asset Additions 731407.90 Financed By Grants 487625.00 Donations/ Sponsorship/ Gift Aid 218782.90 Football Club Loan 25000.00 731407.90 May 20, 2018 Altrincham FC Strategic Review

Bar Turnover Comparisons Altrincham AFC Limited Bar Turnover: 5 Year Summary Season 2015/16 2014/15 2013/14 2012/13 2011/12 Matchday Turnover 38111 28501 26420 22033 26725 Non-Matchday Income 54589 19950 11231 10107 12140   Total Bar Turnover 92700 48451 37651 32140 38865 % Increase 2011/12 to 2015/16 42.60% 349.66% 138.52% Annual Profit Increase 2013/14 to 2015/16 Increased Cash Flow from Takings Retention of MUFC Ground Hire 1/3 of Cash Donation from Marstons Increase in Shop Profits Total Cash Flow 62106 May 20, 2018 Altrincham FC Strategic Review

Key Recommendations - Our Response “Re-establish Good Stakeholder Relations” Open book policy with fan base 3 monthly Meet the Manager / Board Email distribution lists Build on Social Media success Fan representation to the Board Reviews to continue on yearly basis May 20, 2018 Altrincham FC Strategic Review

Key Recommendations - Our Response “Management Structure” Individual responsibilities for each Board member Volunteer drive & reward scheme New Positions: Matchday Organiser Community Sports Hall Announcer / Interviewer Scouting Co-Ordinator Commercial Manager Additional Board Members May 20, 2018 Altrincham FC Strategic Review

Key Recommendations - Our Response “Management Structure” Administration Derek Wilshaw Secretary Office Hr Welfare PR/Communications Bill Waterson Press Officer Website Program Social Media Alty TV Radio Football Related - TBA First Team Reserves Youth Team BTEC Juniors Womens Team Commercial Sales and Sponsorship Marketing Hospitality Fund Raising Finance Mike Adams Financial Reporting Operations and Sales Grahame Rowley Bar Shop Catering Stadium and Security Neil Faulkner Groundsman Safety Stewarding Security Ground Committee Local Community Peter Foster / Stacey / Judy Community Sports Hall Community Trust Community Relations Supporters May 20, 2018 Altrincham FC Strategic Review

Key Recommendations - Our Response “The 5 Year Plan” Copies available for collection or download First draft Yearly review & report Follow up meeting to be arranged May 20, 2018 Altrincham FC Strategic Review

Key Recommendations - Our Response “Diversity / Inclusion” Lack certain degree of diversity in fan base Measures to be taken over time May 20, 2018 Altrincham FC Strategic Review

Thank You