PORT MELBOURNE FOOTBALL CLUB IN SEASON 2017 SPONSORSHIP PROPOSAL

Overview * Victorian Football League (AFL Victoria) Port Melbourne Football Club Sponsorship Media VFL Telecast Numbers 2016 Channel 7 televised games PMFC Further Opportunities Current PMFC Partners Promotion Benefit Summary Proposed Term and Investment Summary of the 2016 VFL Season

AFL Victoria AFL Victoria is the state-level sport governing body for Australian rules football in Victoria The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’ AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria, providing enjoyment and well being within an inclusive environment Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, VWFL and all the Victorian metropolitan and country leagues The same number of people attend Victorian community football each week as a round of AFL matches The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in Victoria and has been running since 1877

Port Melbourne Football Club – Sponsorship - 2016 Designations: Platinum Partnership Sponsor of Port Melbourne Football Club Partnership Sponsor of Port Melbourne Football Club   Assets: Total home game attendance (7) games for 2016 – 10,122 patrons Total VFL Final’s attendance (6) games for 2016 - 26,565 patrons Signage at all PMFC home games including telecast games and VFL Final Series Port Melbourne Channel 7 telecast home games at Port Melbourne in 2016 (2) Port Melbourne Channel 7 telecast away games in 2016 (3) 2016 VFL Final Series telecast by Channel 7 at Port Melbourne (6 games)

Port Melbourne Football Club – Media In 2016 - 5 x 3 hour broadcast on Channel 7 (Audience figures on next page figures courtesy AFLV & Channel 7 Television) In 2016 - 6 x 3 hour broadcast on Channel 7 (VFL Final Series) In 2016 signage featured in Channel 7 pre-game interviews advertisement in Weekly VFL Record featuring company brand (4,000 editions per week) branding, advertising and editorial on PMFC website with links to VFL and VFL Club websites website link on PMFC website Radio station coverage – Community Radio (e.g. Casey Radio, SEN, 3WBC, VFL Radio) Herald Sun and The Age provide coverage to AFL Victoria’s premier competitions Leader and Weekly Community Newspaper coverage in relevant areas Port Melbourne Football Club Facebook & Twitter pages

Victorian Football League – Telecast Numbers  VFL 2016: Average Peak Regular Season (PMFC- 5 games) 232000 392000 Elimination Finals (at NPO) 201000 288000 Semi Finals (at NPO) 220000 341000 Preliminary Finals (at NPO) 230000 316000 Grand Final (at Etihad Stadium) 266000 396000

2016 Channel 7 Games Round 1: PMFC v Collingwood @ Port Melbourne (45K avg / 62K peak)* Round 4: PMFC v Williamstown @ Williamstown (51K avg / 75K peak)* Round 13: PMFC v Essendon @ Windy Hill (51K avg / 96K peak)* Round 14: PMFC v Werribee @ Port Melbourne (37K avg / 77K peak)* Round 21: PMFC v Geelong @ Whitten Oval (48K avg / 82K peak)* Elimination Finals: Geelong v Essendon @ PMFC (130K avg / 170K peak)* Port Melbourne v Sandringham @ PMFC (71K avg / 118K peak)* Semi Finals: Williamstown v Sandringham @ PMFC (64K avg / 109K peak)* Footscray v Essendon @ PMFC (156K avg / 232K peak)* Preliminary Finals: Collingwood v Footscray (121K avg / 167K peak)* Casey Scorpions v Williamstown (109K avg / 149K peak)* * Channel 7 viewing figures

Port Melbourne Football Club – Further Opportunities  Opportunities for 2017 and beyond: Regional event opportunities for matches in Casey and Ballarat (subject to VFL Fixture) Match day Promotions (e.g.. Distribute Company Advertising Material) Themed Round (e.g.. 2017 Round 11 – Frank Johnson Tribute Day) Sponsor the Club’s Property Vehicle – all away games PMFC database communication PMFC partner networking PMFC match day functions (e.g.. President’s Luncheon, Ladies Day) PMFC Free Game Day admission for staff and guests

Current Port Melbourne FC Platinum Partnerships Port Melbourne Football Club Platinum Partnership Sponsors

PARTNERSHIP SPONSORS

PARTNERSHIP SPONSORS

- Promotion Signage – Option 1 fence sign 3600 mm x 900 mm - $1,500.00 + GST Signage – Option 1A * Fence sign 4800 mm x 900 mm - $2,000.00 + GST Signage – Option 2 Billboard signage - $4,500.00 + GST Signage – Option 1 + 2 (Option 3) $5,500.00 + GST Signage – Option 1A + 2 (Option 3A) $6,000 + GST NEW QUAD PANELS Single panel on Billboard 5.4 m x 2.4 m Size 2.7 m x 1.2 m – only 4 available $2,000.00 + GST

Benefits Summary Designations Partnership Sponsor of the Port Melbourne Football Club Branding Arena signage (unlimited positions available) Billboard signage (subject to availability) Company logo displayed on LED Electronic scoreboard at all games played at North Port Oval Website link to PMFC website Port Melbourne Football Club Facebook & Twitter promotions Signage provided FOC, signwriting at sponsor’s cost Port Melbourne Football Club Port Melbourne Football Club to circulate all advertising material via electronic media Port Melbourne Football Club to make available club promotional material i.e. team and individual photographs, club memorabilia , playing and coaching staff Media Channel 7 telecast games VFL Football Record Community Radio