Understand Product Labeling Guidelines

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Presentation transcript:

Understand Product Labeling Guidelines Labels & Hangtags 101 Understand Product Labeling Guidelines

Garment Labels Garment labels are a small part of a garment, but a large part in linking the brand to the garment. Labels are one of the “primary” tools for brand establishment and awareness.

Hangtags Garment Hangtags are attached to new clothing and are removed before wearing. Hangtags are larger than labels and usually made of heavy paper or cardboard. Designers often use cloth, PVC, or leather. Some designer hangtags are keepsakes. Manufacturers are not required by law to provide. Label information often repeated on hangtag. Manufacturers’ trademarks, garment sizes, style numbers, prices, and special features can be listed.

Mandatory Garment Information The ________________________________(TFPIA) requires all clothing & many household textile products be labeled to indicate: ___________________ unless fiber weighs less than 5% of total fiber weight __________________ of each fiber by weight Name or any Identification of manufacturer _________________ of origin if imported

Voluntary Garment Information Apparel Manufactures often provide additional information on a garment’s permanent label or a hangtag. Voluntary information may include: _______________ Brand Names or trademarks ___________ or guarantee Union Label _______ Control

Government Regulations for Clothing The Government made regulations that require textile manufacturers to identify fiber content in textile products. Regulations include: _________ Products Labeling Act, 1939 ______ Products Labeling Act, 1951 Textile Fiber Products Identification Act, 1960 Care _________ Rule, 1971 National ____________ Program (NOP) Regulations

Amendments __________ Fabrics Act, 1953 Federal _________ Substances Act, 1960 Consumer ___________ Safety Act, 1972 Consumer Products Safety ___________ Act, 2008

Government Agencies ______________ ___________ _____________ (FTC) Consumer Product Safety Commission (CPSC) ___________ ____________ ____________ (BBB) National Institute of Standards and Technology (NIST) International ______________ for Standardization (ISO) American Society for Testing and Materials International (ASTM)

Care Labeling Rule ___________ ____________ The Care Labeling Rule requires that garment manufacturers provide the instructions for the care & maintenance of garments. Instructions Must Be: ___________ ____________

Mandatory Care Label Information Labels can be any color, style, or shape, although they ________ _______standards by law. Labels ____ ____ glued, fused, or sewn onto garments. Labels unravel. Instructions can be printed directly on fabric, and readable for the life of the garment. The Care Label Rule requires label to include the following information: Method of _______________ hand or machine Water _________________ cold, warm or hot Method of Drying low, medium, or high Type of ___________________ when all types cannot be used safely Use of __________Temperature as needed Drying Temperature machine, hang, or lay flat

Label Placement required labeling information included on one label or separate labels. Other information such as size can be on the same label. It___ detract from required information. Fiber content included using the same type size and style. Labels on garment until it reaches consumer. Any garment with a neck the country of origin on the inside center or near center of neck. Other labels in conspicuous or accessible locations.

Generic Fiber Groups The Federal Trade Commission assigned _______generic names to various types of manufactured fibers based on chemicals used to create them. The _________ groups in the chart below represent fibers in apparel products. Acetate Glass Nytril* Spandex Acrylic Lyocell Olefin (polypropylene) Triacetate Anidex Melamine PLA Vinal* Aramid Metallic Polyester Vinyon Azlon* Modacrylic Rayon Elastoester Nylon Saran

Within each generic group are several trademark names Within each generic group are several trademark names. Each trademark name represents a fiber with a little variation. Generic Name Trademark Name Acetate Estron, Celanese, Chromspun, MicroSafe Acrylic Acrilan, Creslan, Duraspun, Wear-Dated Lyocell Tencel Modacrylic SEF Nylon Anso, Antron, Enka, Zeftron Olefin Herculon, Spectra Polyester Dacron, Fortrel, Coolmax, Microlux Rayon (viscose) Modal, Bemberg, Zantrel Spandex Lycra, Glospan

5 Types of Garment Labels 1. Woven Labels 2. Embroidered Labels 3. Leather Labels 4. PVC/Rubber Labels 5. Printed Labels 5 Types of Garment Labels

Woven Garment Labels _________with either cotton or polyester threads Can be made with amazing _______________ ________ set up cost of all labels Due to ________, can be applied to different areas of the garment.

Embroidered Garment Label Similar to woven labels Made from _________ & polyester thread Threads are 4 to 5 times t_______________ Has a _______look Most premium of all labels

Leather Garment Label _________ and supple Used on high end _____________ to highlight the quality & prestige of the brand. Designs are _________ or debossed onto the leather Synthetic leather (aka – pleather) also very popular.

PVC/Rubber Garment Label Used most often in ________ and adventure wear. Tough and moisture _______________ __________ to attach to a garment Set-up cost considerably ____________

Printed Garment Label Normally ______ onto ribbons Similar to ________ labels in feel Less ________________ Often used for care labels Since design is printed on the ribbon surface, design may wash out in 2 to 3 years.

Classifications of Labels Brand or ___________ _________ Label _______ Label Flag Label _____________ Label Special Label ___________ Mark Label Tagless Label Classifications of Labels

Brand or Main Label Indicates: Brand ____ Brand Logo

Size Label Defines a specific set of ___________ of human body. May be _________ as S for small, M for Medium, or L for large size.

Care Label Includes wash care and _________ instruction. _________ at side seam May include fiber _____________ Country of origin (Made in China)

Flag Label Small label attached at outside side seam. Usually made of brand logos Primarily used as design features

Manufacturer Label Includes manufacturer’s code given by buyers. Most International buyers source garments from different parts of the world and distribute garments across world. If buyer needs to track manufacturer of a particular product, they use this code.

Special Label 100% __________, & Organic Cotton are examples of such special labels. Designed to ___________ customer at time of purchase

Batch Mark Label Label that indicates which __________ line or batch made the particular garment. Normally attached at ______________ under wash care label

Tagless Label Label placed on garments with a ___________ transfer method. More __________ for consumer. Lower ______________ cost. Common use: T-shirts Underwear Athletic wear

Labeling Resource Links http://www.ehow.com/list_6082830_laws-clothing-label-requirements.html#ixzz31JlTUThv http://www.ftc.gov/news-events/press-releases/2014/03/ftc-issues-changes-textile-labeling-rules http://apparel.edgl.com/old-magazine/Technology-Initiatives--Tagless-to-the-Rescue64608