Web 2.0 and Business Session 4 & 5 Innovation using IT from the entire value chain perspective Social Media impact on Businesses Challenges and Impacts of Mobility (in manufacturing , Service ,and other industries e.g. healthcare, Hospitality, etc.) Mobile Commerce

Social Media impact on Businesses

Cases of Interest Maersk Group Social Media Case: https://www.youtube.com/watch?v=xa3RAYOU9sQ GE Customer Success : https://www.youtube.com/watch?v=OWQfbJ4h5jQ Philips Social Media Marketing Review 2013: https://www.youtube.com/watch?v=LQ6cWC5054E KLM #happytohelp https://www.youtube.com/watch?v=ef7n2s3j-BU KLM surprise https://www.youtube.com/watch?v=pqHWAE8GDEk Oreo 100th Birthday Daily Twist https://www.youtube.com/watch?v=Z1XW96QCOK8 Vodafone “Ghita - The Social Shepherd" https://www.youtube.com/watch?v=EkMSRjeo9I8

Mobility :Unwired Enterprise

Mobility Evolution Mobility 1.0 – basic connectivity. Early mobile devices were used primarily to make phone calls. During this period, the devices were typically large handsets with limited functionality and uncertain reliability. Mobility 2.0 - Digital networks (called 2G) enabled a popular new capability: text messaging via the short message service (SMS). The use of SMS has grown substantially around the world since its inception. Mobility 3.0 – the unwired enterprise. - enabling a mobile workforce to access critical business data and applications anytime, anywhere, and on any device.

Assessing the Business Impact of Mobility Mobilizing employees Execute basic tasks quickly File time reports and travel expenses from their phones. “Data on the go” can empower employees in the field with fast access to information from real-time shipping status to the latest sales figures Creating new consumer channels Greater use of location-based services and augmented reality Increased price transparency Using mobile devices like cash Marketing with mobile coupons Mobile Device Management :- MDM is an industry term for the administration of mobile devices, such as smart phones, tablet computers, laptops and desktop computers Mobilizing Employees : It is easy to identify the benefits of a mobile workforce. Both worker efficiency and effectiveness improve as employees are able to quickly execute basic tasks such as filing time reports and travel expenses from their phones. And “data on the go” can empower employees in the field with fast access to information from real-time shipping status to the latest sales figures. Increased price transparency: Because getting the customer physically in front of the product is no longer enough to ensure a sale, price transparency threatens to erode these traditional competitive advantages. Mobile applications such as RedLaser, ShopSavvy, and TheFind enable customers to research prices from any location Mobilizing the enterprise systems to empower enterprise workforce with mobile devices to execute their day-to-day activities anywhere, anytime Providing the workforce with real time accessibility to business/time critical data Better coordination / collaboration between employees for improved productivity and decision making process Execute business operation on the move like approval based workflow tasks etc. Get competitive edge by enabling mobile users to perform Digital signature capturing Payment Processing Inventory/ Stock Management Real time dashboard based apps tracking critical business operations Source: Enterprise mobility Service offerings, Emerging technologies

Mobility in Logistics Business Area Business Function Mobile App Opportunity Benefit s Overseas Transportation Truck Booking Track Truck Booking – Factory to Ports movements Better planning on pending products Timely action for additional details required View of outstanding bookings and issues associated Shipment Tracking Shipment Schedule Tracking – Foreign ports to US ports movement Review of dates proposed by ocean carrier Providing comments for expedited action Domestic Transportation Yard Management Yard Management – Effective usage of dock station Real-time synchronized dock slots data Eliminating manual allocation paper chart Distribution Centre Inventory Dashboard DC Inventory Dashboard – Real time Transactions Real-time visibility of inventory transaction Accurate and up to date inventory data

Impact of Mobility in Supply Chain Management Process Warehousing & Distribution Management Process Improved throughput, productivity, and elimination of out of stock issues through process automation Real time inventory visibility leading to better inventory optimization and asset utilization Reduction in errors, cost, and handling time Efficient returns management Decreased usage time and hence wear and tear of material handling equipment Increased order and shipping accuracy, and decreased packing cost Improved order fulfilment, vehicle utilization and driver productivity leading to better customer satisfaction Longer asset life cycle, reduced total cost of ownership and increased return on investments Transportation Management Cloud based tracking Cloud based real time availability of SCM data and synchronized systems

Impact of Mobility in Retail Online Shopping Point of Sale CRM Inventory Store NFC based payments Debit and credit card transactions Customer profiling Real time SKU level Label printing Debit and Credit card transactions Store associate helper Response Monitoring Product locator Business reporting Mobile purchase applications Location based services Latest product reminders Real-time analytics Mobile store locator application Automated refill reminders Inventory search Automated order refilling Budget calculator Location tracking Distributed Order Management Social Media Support

Mobile Technology Deployment Issues Security and Compliance Issues Issues in linking mobile platforms to existing databases Cost over runs and budget issues Longer deployment time Change in project scope, enhancements during deployment Complications in installation, management and support

Challenges The IT focus includes: The business focus includes: Advanced security and device management Security, data latency, and device proliferation The IT focus includes: Create – Empowers you to build compelling mobile applications using standard, integrated development environments (Eclipse and Visual Studio) Control – Allows businesses to manage and secure mobile devices with full confidence The business focus includes: Connect – Enables your users to communicate and interface with data source and applications Consume – Allows your users to use the mobile applications from the device of their choice

Cases Mobility in Healthcare : Mobility in Retail : https://www.youtube.com/watch?v=k9CR3CHe1Ew Mobility in Retail : https://www.youtube.com/watch?v=h1tG0vGAhy8 Mobility for Field Service Professionals : https://www.youtube.com/watch?v=c0PhgxKr7aw&list=PLRg1AqGIzYLD90vXk jQzX6Qp-NgVZT5-D Mobility in Logistics https://www.youtube.com/watch?v=Srfnmln03gQ