Collecting Information

Slides:



Advertisements
Similar presentations
Chapter 1 Conducting & Reading Research Baumgartner et al Chapter 1 Nature and Purpose of Research.
Advertisements

Sabine Mendes Lima Moura Issues in Research Methodology PUC – November 2014.
Knowledge is Power Marketing Information System (MIS) determines what information managers need and then gathers, sorts, analyzes, stores, and distributes.
Research Methodology Lecture 1.
Research Methods Irving Goffman People play parts/ roles
Quantitative Research Design and Statistical Analysis.
Quantitative Research Qualitative Research? A type of educational research in which the researcher decides what to study. A type of educational research.
Lesson 6: Market Research. Objectives Outline the five major steps in the market research process Describe how surveys can be used to learn about customer.
Research PHE 498. Define Research Research can be considered as systematic inquiry: A process that needs to be followed systematically to derive conclusions.
Assumes that events are governed by some lawful order
Quantitative and Qualitative Approaches
Copyright 2000 Prentice Hall5-1 Chapter 5 Marketing Information and Research: Analyzing the Business Environment.
Sociologists Doing Research Chapter 2. Research Methods Ch. 2.1.
Sociologists Doing Research Chapter 2. Research Methods Ch. 2.1.
Copyright © Allyn & Bacon 2008 Intelligent Consumer Chapter 14 This multimedia product and its contents are protected under copyright law. The following.
Sociological Research Methods. Survey Research - Interview - Questionnaire - Closed- end Questions - Open- ended Questions.
Fashion MARKETING TID1131. Market Research Understanding Secondary & Primary research Understanding Quantitative & Qualitative research.
Unit-IX Samples sampling measurement tools, instruments.
Basic Research Terms and Methods Goals of psychological research Measurement and description of behavior Understanding and prediction of behavior Application.
Introduction to EMS Research Osama A Samarkandi, PhD, RN BSc, GMD, BSN, MSN, NIAC EMS 423; EMS Research and Evidence Based Practice.
Today we will discuss on - Scientific Method Scientific method is the systematic study through prearranged steps that ensures utmost objectivity and.
CHAPTER ONE EDUCATIONAL RESEARCH. THINKING THROUGH REASONING (INDUCTIVELY) Inductive Reasoning : developing generalizations based on observation of a.
STEP - 4 Research Design 1. The term “research design” can be defined as, The systematic study plan used to turn a research question or research questions.
Qualitative vs Quantitative Research Designs. 2 Objectives Understanding the Steps in Research Design Understanding how Qual. & Quant. research differ.
Chapter 2 Sociologists Doing Research. Research Methods Survey Research Survey – Research method in which people are asked to answer a series of questions.
Research in Sociology  Like all scientists, sociologists gain knowledge by doing research. They ask “how” and “why” and then they form a hypothesis 
Research Methods 29/10/2012 Boe Dube 29/10/1980.
Part Two.
Research Methods in Psychology
Chapter 2 Doing Sociological Research
Experimental Design & Critical Interpretation of Research
Market Research.
MARKETING RESEARCH ? ? ? ? ? ?.
How to organize the Methodology Chapter (section)
Research Paper Writing
Research Methods Lesson 1 choosing a research method types of data
DUET.
Chapter 2 Sociological Research Methods
Overview of Research Designs
Studying Social Life: Sociological Research Methods
Chapter Three Research Design.
Starter Look at the photograph, As a sociologist, you want to study a particular group in school. In pairs think about the following questions… Which group.
The Marketing Research Process
Research methods of sociology
© 2012 The McGraw-Hill Companies, Inc.
Research Methods in HFA4UC
The Social-Scientific Method: The People Method
The Scientific Method C1L1CP1 How do scientists work?
Research Chapter 2.
Research Methods:Overview
Research Design Shamindra Nath Sanyal 12/4/2018 SNS.
The MR process.
What is Science?.
Types of Research in Sociology
The Scientific Method.
Chapter 1: Introduction to Research on Physical Activity
The Scientific Method.
CONCEPTS TO BE INCLUDED
Research Methods The goal of sociological research is to test “common sense” assumptions and replace false ideas with facts and evidence. Sociologists.
Features of a Good Research Study
Conducting Marketing Research
The Scientific Method.
Consumer Research and the Research Process.
Research process.
Sociological Research Methods
Copy into binder – Class notes The Scientific Method
Research Methods HSB4MI.
Conducting Marketing Research
Debate issues Sabine Mendes Lima Moura Issues in Research Methodology
CHAPTER 4 Marketing Information and Research
Presentation transcript:

Collecting Information

Knowing HOW to Collect Data is Nice But – we need to know WHY For Whom What is the purpose?

Similarities to Scientific Inquiry Stating a research question Formulating a hypothesis Testing the hypothesis Whether the purpose is exploratory or confirmatory, your goals must be clear

Scoping the Problem How will you analyze the problem? Qualitatively or Quantitatively? Primary or Secondary Data? What sort of analytical approach will you take?

Types of Studies Exploratory Descriptive Experimental Secondary

Exploratory Studies Helps in formulating further research Allows one to become acquainted with a problem or issue Literature reviews Opinion surveys Field methods

Descriptive Studies Collecting and summarizing info so you can accurately and objectively describe a situation Formulating objectives Designing data collection methods Selecting a sample Collecting data Analyzing data and communicating results

Experimental Studies Trying to make a causal inference Empirically inferring correlation Theoretically determining causation Design O1 X O2 O1 O2

Secondary Studies Free-standing Literature Reviews Meta-Analysis

Collecting Data Primary Sources Secondary Sources Surveys, Interviews, Field Work Secondary Sources Census, other government data

Field Methods Site Reconnaissance Windshield Surveys Field Interviews Participant Observation

Site Reconnaissance A quick look-see Getting a quick impression of the study area Collecting sensory information

Windshield Survey Similar to site reconnaissance Wider scale Systematically recording data For larger geographic areas Issues of safety may be involved

Field Interviews/Surveys Structured or open-ended Pros & Cons Pro Con Survey Quick Easy to analyze Limited, inflexible Interview Potentially rich information, flexible Time consuming (administration, compilation); difficult to summarize

Participant Observation Becoming a participant to record observations & collect data Unobtrusive measures Looking at license plates at park Worn out tiles at an exhibit Obtrusive measures Becoming an active participant