Mont Blanc The challenge What we did The results Emblem

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Presentation transcript:

Mont Blanc The challenge What we did The results Emblem To promote the premium brand’s fragrance ‘Emblem’ to affluent, high-end males in a shopping mall environment. What we did Mont Blanc took a 2 week campaign on iconic and walkway screens across 6 of our high-end ‘hero’ sites including Bluewater, The Bullring and Liverpool One. The results The landscape screens were a great solution to their landscape creative and Mont Blanc reached 5.4 million shoppers in just 2 weeks. Environment: Malls Media: Digital Campaign: National