Ethos, Pathos, Logos The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--ethos, pathos, logos.

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Presentation transcript:

Ethos, Pathos, Logos The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--ethos, pathos, logos.

Ethos Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader.

Ethos Example "As the head oncologist, I am qualified to tell you that this course of treatment will likely generate the best results."

Pathos Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response.

Pathos Example "There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

Logos Logos is an appeal to logic, and is a way of persuading an audience by reason.

Logos Example "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

Ethos, Pathos, or Logos? "Where would we be without this tradition? Ever since our forefathers landed at Plymouth Rock, we’ve celebrated Thanksgiving without fail, making more than cherished recipes. We’ve made memories."

"In 25 years of driving the same route, I haven’t seen a single deer." Ethos, Pathos, or Logos? "In 25 years of driving the same route, I haven’t seen a single deer."

Ethos, Pathos, or Logos? "Based on the dozens of archaeological expeditions I’ve made all over the world, I am confident that those artifacts are Mesopotamian in origin."

Ethos, Pathos, or Logos? "Don’t be the last person on the block to have their lawn treated – you don’t want to be the laughing stock of your community!"

Ethos, Pathos, or Logos? "Our expertise in roofing contracting is evidenced not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."

Ethos, Pathos, or Logos? "The algorithms have been run in a thousand different ways, and the math continues to check out."