Mission: “To engage the Australian community in recognising the contribution of surf lifesavers in the past, present and future and, to maintain the relevance and sustainability of Surf Life Saving.”

BRIEF HISTORY 24/03/1907 – first appearance of surf belt and reel on Sydney beaches 18/10/1907 – Surf Bathing Association of NSW (SBANSW) founded – with 7 clubs plus affiliated associations. This body later became SLSA 2/1/1910 – first surf bronze medallions were issued 1915 – first Association Titles, Bondi Beach 1925 – WA State Centre formed 1930 – QLD State Centre formed

BRIEF HISTORY 1932 – Australian Championships held on Bondi Beach to celebrate Harbour Bridge opening 1935 – red and yellow flags introduced, although the colours were divided diagonally, not horizontally 6/2/1938 – Black Sunday, Bondi Beach 1939 – patrolling lifesavers ordered to wear red and yellow quartered caps 1946 – Victorian State Centre formed

BRIEF HISTORY 1948 – Tasmanian State Centre formed 1949 – NSW State Centre formed (as a separate entity to SLSAA) 1952 – South Australian State Centre formed 1952 – Holger-Nielson method of resuscitation replaced Shafer method 1960 – Expired Air Resuscitation (EAR – otherwise known as ‘mouth-to-mouth’) adopted 1966 – Iron man race held at Australian Championships for 1st time

BRIEF HISTORY 1960s – first IRB trials 1973 – National Junior Association of Surf Lifesaving formed 1973 - introduction of Helicopter rescue Service in Sydney (with team of 28 Surf Lifesavers) 1/7/1980 – Females became eligible to become full members of SLSAA for first time 2006 – 305 clubs, 110,000 members nation wide 2007 – Year of the Surf Lifesaver

KEY DRIVERS 1. Awareness To increase public knowledge of the historic role of surf lifesavers in the development of Australian culture and to promote awareness of Surf Life Saving’s key capabilities and challenges 2. Authority To consolidate our position as Australia’s leading water safety and rescue authority with all relevant stakeholders

KEY DRIVERS 3. Surf Safety Education To ensure that all school children have access to basic surf safety tools by introducing surf safety education programs in all Australian primary schools 4. Membership To increase recruitment by extending an open invitation to all Australians to join the volunteer surf lifesaving community and to improve retention rates by creating a heightened sense of value within our current membership 5. Income Generation To create a financial legacy for the future of Surf Life Saving through fundraising, sponsorship and cause related marketing

At a glance Stamp Release National Launch Coin Release NMA Travelling Exhibition Australia Day celebrations Ambassadors Program Media Partnerships Icon events Stamp Release Coin Release Fundraising activities History book Gala Dinners Closing ceremony State and local events

YSL CELEBRATIONS Launch of history book ‘Between the Flags - 100 Summers of Australian Surf Lifesaving’

YSL CELEBRATIONS Travelling exhibition ‘Between the Flags: 100 Years of Surf Lifesaving’ in partnership with the National Museum of Australia

YSL Coin Launch in partnership with the Royal Australian Mint YSL CELEBRATIONS YSL Coin Launch in partnership with the Royal Australian Mint

YSL INITIATIVES Introduction of a Surf’s Up, a cross-curricula resource, into all Australian Primary Schools

MEDIA PROMOTIONS

For more information visit THE FUTURE The Year of the Surf Lifesaver provides a unique opportunity to review our history, assess our present and plan our future. For more information visit www.ysl.slsa.com.au