Developing Measurable Objectives Chris Lee ITEP/TAMS Center

Goal vs. Objectives Goal: What do we want to accomplish? Why do we want to do this? Objectives: How will we reach our goal? Goal is bigger idea Objectives are smaller, more specific

What will we do to reach goal? In what timeframe? Objectives What will we do to reach goal? In what timeframe? Practical and achievable Avoid vague words (e.g., “promote” or “encourage”)

Objectives Must Be Measurable Incorporate method for measuring progress or results If you can’t measure it, you can’t manage it How much? How many? How often? Observable or trackable results

Objectives Need Timeframe Specify a time period Start date, finish date and/or deadline Create timeline with interim target dates

S = Specific M = Measurable A = Achievable R = Realistic SMART Objectives S = Specific M = Measurable A = Achievable R = Realistic T = Time-bound

To be successful within community, objectives need to be Also Consider To be successful within community, objectives need to be Understandable Relevant Agreed to Assignable Visible

Example Objectives Identify an energy policy committee, composed of 5 members, by September 30, 2011 Identify training needs of current staff and write a training plan by October 1, 2011