Tina Beliveau, Realtor & CEO

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Presentation transcript:

Tina Beliveau, Realtor & CEO The Beliveau Group of Keller Williams Legacy in Baltimore, Maryland Tina@TheBeliveauGroup.com Facebook.com/Tina.Beliveau {personal} Facebook.com/BeliveauGroup {business}

About The Beliveau Group 2016 Production: $40 million settled volume 143 settled transactions 85% of our is business repeat/referral We use Facebook to differentiate our marketing and elite customer service

Facebook Followers Describe Me As… Creative Inventive Fun Outside the box Consistent voice - posting regularly Well branded

Branding

My Facebook Followers Enjoy: Invitations to & pictures of fun client events Postings of houses for sale & houses sold Pictures of new homeowners Guess the List Price Personal Stories

Settlement Photos Tip: Tag clients, Realtors, settlement agents, etc.

Coming Soon Ad Guess the List Price

Community Service

Recruiting

VIP Client Treatment Public Relations

Sharing Great News & Results

Success Stories Tip: Thank referral sources, and weave posts in to your farm or neighbors

Best Practices for Personal Profile 20-30% business content - maximum Share your real life - kids, pets, major events, personal interests People want to engage with a REAL person, not a neverending stream of real estate spam

Best Practices for Personal Profile Keep it POSITIVE and NEUTRAL! No polarizing topics – you’ll lose business Track and acknowledge birthdays, life events, big news, sad news I call clients, text them, write cards, and send flowers depending on the situation

Best Practices for Facebook Use Use Friend lists to tailor your content to the right audience. This prevents over-saturation and unfollowing. Categories: Clients, Close Friends, Family, Top Clients, Realtors, Lenders, etc. Check Client’s/Realtor’s Facebook profile before connecting