Presentation to British Destinations Conference Richard Veal, MD

European Client Base 2 2 2 2

DMS 3.0 3 3

A New Approach Visitor Expectations Business Objectives Stakeholder A Tailored Solution New Mind: Awards Big Chip Awards: Best Public Sector IT Project (2007) Best New Media Agency (Merseyside) (2007) Deloitte Touche Fast 50: 2007 2006 2005 2004 Inner City 100 Awards: Regional Winner, 2005 Marketing Plan Brand Positioning

Wireframes 5 5

Responsive Design Sites are designed to 7 key breakpoints meaning that they look great on a range of devises right from super desktop down to mobile.

Visit Wiltshire 7 7

Fjord Norway 8 8

Visit Bergen 9 9

Visit Costa del Sol 10 10

Crimtan Advertising 11

KX Magazine 12 12

Digital Challenges for DMOs in 2016 Content, Collection and Quality Big Data Distribution Brands and Loyalty Programmatic Advertising

Digital Challenges for DMOs in 2016 Content, Collection and Quality Big Data Distribution Brands and Loyalty Programmatic Advertising

Provider Imagery 15 15

Image Cropping 16 16

Channel Validation 17 17

Event Submission and Approval 18 18

Multi-lingual Content 19 19

Digital Challenges for DMOs in 2016 Content, Collection and Quality Big Data Distribution Best Practice in Tourism New Mind have been developing DMS for 14 years In that time, have come to understand what works and what doesn't work Down the years, have received feedback and suggestions from clients across the UK Have also been able to learn from own experiences, see where improvements can be made All of this expertise and insight has fed in to each iteration of New Mind's DMS Now, those buying New Mind's DMS are also gaining immediate access to this accumulated store of knowledge Brands and Loyalty Programmatic Advertising

Global Distribution 21 21

Visitor Info on Oslo Trains

What’s On Info at Bergen Airport

Interactive Map Widget 24 24

Advanced Hosting Solution Amazon CDN nGinX / SPDY HTTP 2.0 Windows 2012 OS Whilst the two features are different, https is required by all browsers in order to implement http2.  There will be a significant drive towards https and therefore a push to http2 from the big players in the industry and this is part of move us getting prepared well in advance.    Why are we doing these changes? ·         New more efficient network protocol to improve speed and also give much better performance, particularly on mobile networks.  ·         Single Connection. Only one connection to the server is used to load a website, and that connection remains open as long as the website is open. This reduces the number of round trips needed to set up multiple TCP connections. ·         Multiplexing. Multiple requests are allowed at the same time, on the same connection. Previously, with HTTP/1.1, each transfer would have to wait for other transfers to complete. Google will soon be recognising HTTP2 sites with potential ranking benefits > Faster Load Times

Digital Challenges for DMOs in 2016 Content, Collection and Quality Big Data Distribution Best Practice in Tourism New Mind have been developing DMS for 14 years In that time, have come to understand what works and what doesn't work Down the years, have received feedback and suggestions from clients across the UK Have also been able to learn from own experiences, see where improvements can be made All of this expertise and insight has fed in to each iteration of New Mind's DMS Now, those buying New Mind's DMS are also gaining immediate access to this accumulated store of knowledge Brands and Loyalty Programmatic Advertising

Advertisers & DMO’s– value proposition Crimtan Ad Network A new revenue stream More relationships with 3rd parties More detailed analytics For DMO’s DMO Website For Brands Better targeted advertising to a highly Relevant audience Increased ROI Increased sales

ArchitectTM is a proprietary tool built to gather market-wide insights, in other words leveraging Crimtan’s cookie reach of 90%. It provides real insights into the relative performance of users who visit the client’s site and purchase compared to those who don’t, giving actionable insights and market wide conversion rates. Geo-location planning. Performance of each sales location, taking into account the conversion rate down to a 4 digit postcode Audience segment planning. Performance of each audience segment, taking into account network reach and purchase intent Demographic planning. Performance of each demographic segment, allowing measurement by Age, Income and Gender. Temporal planning. Performance of days and hours when delivery drives most conversion efficiency.

Performance by Geo Key Insights: Broad interest from all over the UK and Northern Ireland When looking at the top performing cities ; Liverpool is top. There is wide interest in the North West, M62 corridor and M1/A1 Key: Bubble size: market reach Colour: conversion rate index (green is better than average; red lower than average)

Performance by Segment Key Insights: Top segment is Property Hunter. There are other strong performing segments including Travel, which would be expected; Getting Married and Sports Enthusiasts plus Entertainment Key: Y-axis: size of the segment by market reach (higher = bigger) X-axis: segment propensity to convert (higher = better)

Audience by Segment Key Insights: Data shows the top visitor segments. Travel, Entertainment (movies) and Sports Enthusiast are three of the best converting segments and these are within the top 15 audience visitor segments. This shows that bookings or conversions come from different segments to the general visitors

Performance by Time & Demographics Key Insights: Conversions more likely towards the end of the week and the weekend. Perhaps when after a busy week people decide to look for a break Time of day for conversion mid-morning, just after lunch and then in the early evening. Income groups are spread across the segments which would indicate a wide range of interest in Chester as a location Booking is more likely to be made by females

Crimtan Prospecting

Digital Challenges for DMOs in 2016 Content, Collection and Quality Big Data Distribution Best Practice in Tourism New Mind have been developing DMS for 14 years In that time, have come to understand what works and what doesn't work Down the years, have received feedback and suggestions from clients across the UK Have also been able to learn from own experiences, see where improvements can be made All of this expertise and insight has fed in to each iteration of New Mind's DMS Now, those buying New Mind's DMS are also gaining immediate access to this accumulated store of knowledge Brands and Loyalty Programmatic Advertising

All OTA are not the same is the highest-scoring English holiday destination when it comes to visitor satisfaction

Customer Loyalty is the highest-scoring English holiday destination when it comes to visitor satisfaction

Customer Loyalty is the highest-scoring English holiday destination when it comes to visitor satisfaction

An open question? Could DMOs leverage competitive advantage and improve visitor engagement by creating and promoting a collective brand? is the highest-scoring English holiday destination when it comes to visitor satisfaction

Digital Challenges for DMOs in 2016 Content, Collection and Quality Big Data Distribution Best Practice in Tourism New Mind have been developing DMS for 14 years In that time, have come to understand what works and what doesn't work Down the years, have received feedback and suggestions from clients across the UK Have also been able to learn from own experiences, see where improvements can be made All of this expertise and insight has fed in to each iteration of New Mind's DMS Now, those buying New Mind's DMS are also gaining immediate access to this accumulated store of knowledge Brands and Loyalty Programmatic Advertising

Collaboration with LJMU 40 40

Provider Stats Email 41 41

Benchmarking 2011-2014 42 42

Thank you Richard Veal, MD