Duct Tape Marketing Consultant Network Marketing JumpStart Overview

Tool Overview Marketing Plan Consulting – Build, Grow, Ignite System Coaching – Duct Tape Marketing System (Leased option) Done for you – Managed Marketing Packages 7 Steps

Managed Marketing Packages Duct Tape Marketing System Managed Marketing Services Website (WordPress) Ongoing SEO Editorial Content Reputation management Social media Lead generation

Website Design – Set-up – Content – Basic SEO – Maintenance - Updates Duct Tape Marketing Ideal client – Core message – Hourglass – Content plan Website Design – Set-up – Content – Basic SEO – Maintenance - Updates Ongoing SEO Directories – Link building – Content optimization – UpCity Editorial content Blog posts – email newsletter – guest posts - PR Managed marketing modules Reputation management Reviews – testimonials – Get5Stars/Grade.us/UpCity Social media Profile optimization – Listening station – Influence – Sharing - Emphatic Lead generation Ideal client – Core message – Hourglass – Content plan

Marketing Department (Ignite) Example packages Package JumpStart (Build) Catalyst (Grow) Marketing Department (Ignite) Strategy/Management X XX XXX Website SEO Content Reputation Social Lead Gen $1,000/mo $2,500/mo $5,000/mo

Education Toolset in the works Local Search Factors Page Win at Local Search Webinar 1 page flyer Application form

Conversion UpCity SEO Report Tool on your site Yext Local Directory Report UpCity competitive report RivalIQ competitive report

Strategy and Content Planning Intake and Discovery Set up on Basecamp Send Intake and Discovery Form Conduct competitive research Conduct client interviews Conduct content brainstorm Conduct 1st client meeting to go over Discovery

Keyword Content Plan Google Keyword Planner Research Set client up on UpCity Login to Google AdWords Account Research relevant Ad Sets based on primary keyword phrases from research and brainstorming Discover and prune keyword list based on mix of volume and bid rank Export list to Excel or Google Sheets Create Landmark Theme Cloud of 3 primary themes and no more than 9 supplemental themes. Add themes to UpCity profile

Editorial Calendar Conduct Editorial Calendar Research Take Landmark themes and research them Google for actual results – test for competition an relevance Take Landmark themes to BuzzSumo or Topsy to identify most shared content and popular blog post ideas [Use BuzzSumo Influencer tab to create potential list of guest blog opportunities]

Strategy and Content Planning Meeting #2 Personas Core message SEO keyword report from UpCity RivalIQ competitive report Cloud themes Content plan process Upsell suggestions

Blog Posts Create Express Writers Brief and Process Submit keyword research and editorial content ideas to Express Writers Request 2 blog posts from your cloud and editorial research (consider buying pack of 8) Submit actual proposed titles and key ideas for each post Work with draft content to help refine writing   Establish content review and posting process Create WP credentials for Express Writer You can use Express Writers to post drafts in WP Follow agreed upon posting procedure (Client proof or automatic live) Operate agreed upon social amplification of each post

Social Media Updates Create Emphatic Social Brief and Process Establish posting routine Establish approval process Provide 50 social updates across FB, LI and Twitter Teach social engagement plan

Directory Profiles Conduct Local Directory Set-up via Yext Establish agreed upon NAP for all directories Create Yext Listing for client Start process of submitting and claiming directory listings Find local directories for top 100 US Cities - http://www.brightlocal.com/2015/03/31/local-citation-sites-for-top-100-usa-cities/ Determine monthly offers/updates process

Ratings and Reviews Create Review Plan with Grade.us Determine where Grade.us page will live (page on existing site or new [clientname]review.com) Set up portfolio of review sites Set up Star rating flow – Use 5 star template Create review assets on main site (Review Us button) Create review feed page on main site (Must filter of good only) Create review email request Create review cards and post cards Create review Thank You cards

Example email drip campaign Increasing urgency

Key Metrics Dashboard Establish reporting dashboard via Dasheroo Get Google Analytics and Social admin or login Use Google Sheets to track non Google or social metrics Content published Reviews received Website metrics Social metrics Social engagement (with content) Keyword ranking

Quarterly Review Meetings Create quarterly review schedule Create reports to share Create brainstorming process

Access to Duct Tape Marketing System

Making it work Education and methodology Deep tool and service partnerships Leverage from the network Implementation process

Toolset DTM Strategy and Discovery UpCity - $25/mo Yext $35/mo Express Writer - $40/mo Emphatic -$89/mo Grade.us - $10/mo DTMSystem - $19/mo BuzzSumo - optional RivalIQ - optional

ducttape.me/upcitydtm DTM AgencyPro - $99/mo - Entry level offering and includes 5 campaigns. This will include Sales Tools and the SEO Report Card embed, white labeled and PDF reports and the new social/content tools but will include the standard version of the UpCity workflow instead of the one customized for the Duct Tape Marketing community. Retail $150 DTM AgencyPro Plus - $150/mo - includes 15 campaigns ($10 a piece to start) and then $20 for each campaign thereafter. This does include the custom Duct Tape Marketing workflow and a number of additional features in our ProPlus offering. Retail - $299 Allen Arnold allen@upcity.com ducttape.me/upcitydtm

Partner account – you get free account for yourself Robert Vogt rvogt@yext.com

Marketer account – 20% off monthly plan grade.us/home/ducttape Jon Hall – jon@grade.us

Standard account – 8 blog posts – $240 (better writers and SEO) Sarah Shade – sarah@expresswriters.com

Discounted plan – www.emphatic.co/ducttapemarketing.html Jeniece Primus – jeniece@emphatic.co Ask for Agency set-up

Duct Tape Marketing Consultant Network Packaged Service Offerings