CASE STUDY SXSW

CRAVE + SXSW Crave Hits The Desert For The SXSW Party In Austin! CraveOnline took things to a whole new level with a double-bill day and night party featuring a dream lineup of bands! No need for wristbands, laminates or special VIP secret handshakes – this party was free to the public.

CRAVE + MARSHALL HEADPHONES The Crave SXSW Music Showcase had three separate stages featuring Rock and Hip Hop’s top artists. Guests were able to experience a combination of music and art. What we did: Attracted top Rock and Hip Hop performers VIP Attendees Signage inside venue and throughout 6th Street Drove social media awareness and promotion Promotion and RSVPs Extensive Press coverage Social promotion from performing bands Curated content across CraveOnline and affiliate sites Post event video distribution Product testing lounge for Bands and VIPs

CRAVEONLINE MUSIC SHOWCASE AT SXSW The Low Volts Turbogeist Kongos The Mowgli’s Black Drawing Chalks My Goodness Silent Film Herbert Bail Orchestra Talib Kweli Blondfire Alain Johannes Blackout Party Eagles of Death Metal Reignwolf Master P & The Rocketboys Cosmic Suckerpunch Raekwon

CRAVE AT SXSW VIPs $ Brands in Attendance Snoop Dog Mystikal Andrew Schepps – producer, engineer, artist (Red Hot Chili Peppers, Queens of the Stone Age, Jay-Z, Michael Jackson) Queens of the Stone Age Jeremy Ruzumna (Fitz and The Tantrums) Nick Adler (Roxy Venue) 360 Magazine Billboard Converse Briana (Earmilk) Elle.com Forbes Darren Griffin (Stupid Dope)

Crave Social Media Call Outs CRAVE AWARENESS Crave Social Media Call Outs Lorem ipsum dolor sit amet, consectetur adipiscing elit, porta sed molestie vel, egestas Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae.. Lorem ipsum dolor sit amet, consectetur adipiscing elit, porta sed molestie vel, egestas Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae..

VIDEO DISTRIBUTION CraveOnline’s two day music showcase during SXSW had over 15 band performances, artist interviews and lifestyle coverage and was captured in a series of custom produced videos that were featured on a multitude of sites and social platforms. Video placements on Allhiphop.com homepage and 5 other article pages +475K monthly uniques Distributed video content to +100 influential music bloggers, +200 editors at leading national newspapers, and +50 editors from music’s hottest magazines Videos were also promoted across our featured performers various social media platforms

Dedicated SXSW 360 coverage including editorial, interviews, CRAVE SXSW COVERAGE Dedicated SXSW 360 coverage including editorial, interviews, videos, photos and more!

MEDIA COVERAGE FROM OVER 370 OUTLETS Performers promoted event to over 650,000 fans across various social media platforms Post event featured articles and images on Undastream.com CraveOnline appeared #1 in Google search for Eagles Of Death Metal, Reignwolf and Talib Kweli Marshall Headphones promoted the event on its Twitter, Facebook and Tumbler accounts Featured coverage on Reuters.com (10MM monthly uniques) The Allhiphop.com invitations and Sway’s Universe email blasts reached over 10K people 10 calendar listings in local Austin publications: Do512.com (1MM monthly uniques) delivered +5,500 RSVPs and featured a blog and numerous Facebook/Twitter posts for CraveOnline surpassing 57k “likes” Sent 3 different email blasts to over 185K subscribers for CraveOnline event Postings on Mxdwn.com for pre and post event coverage - received 77 organic stumbles