Digital & Mobile Banner Specs

Work back Schedule Activity Start Delivery Assigned to Notes (AM) Delivery (EOD) Assigned to Notes Assets received from client Day 1 Designs begin for Mock 1 Day 2 Shaw Media Based on resource availability Client review & feedback for Mock 1 Day 3 Day 4 Client Design revisions and delivery for Mock 2 Day 5 Client review and sign-off Day 6 Day 7 Deliver assets to Ad/Ops team Day 8 Ad/Ops integration * Day 12 Go Live Day 13 * Ad/Ops require 5 business days to traffic ads

Banner Specs Digital: Work back schedule is based on two rounds of client review Flash efforts are not included in the work back schedule. All Flash ads must be outsourced, as there are no in-house resources available that can develop flash ads Associated cost for two rounds of digital ad media is $600 Online ads follow IAB Standards. Specs are as follows: Ad Unit Specs Max File Size Max Animation Length Max Number of Frames Big Box 300x250 40kb :15 secs 4 Leaderboard 728x90

Banner Specs Mobile: Mobile ads must be static and have a click-through url that leads to an active website Associated cost for two rounds of mobile ad media is $600 Supported formats for mobile banners are .gif, .jpg and .png. Specs are as follows: Ad Unit Tech Spec Max File Size X-large 300x50 6kb Large 216x36 4kb Big Box (iPhone only) 300x250 8kb

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