q2 2015 DBA Post Analysis
target Detroit Primary buying demo for Michigan education trust a35-54 Accordingly, post analysis was based on this demo :Spill” into other demos was taken into account during “pre buy” analysis Adults 25-54 A high degree of consideration was given to target lifestyle and program environment while selecting Prime Time/Sports vehicles
Markets/Flights TV/CABLE (:30 UNITS) Detroit and Grand Rapids W/O 3/30 and 4/6 = 2 weeks radio (:30 UNITS) digital (:30 video and banner UNITS) State of Michigan W/O 3/30 through 5/25 = 9 weeks
Tv Posts
Detroit tv dma Total A35-54 GRP’s purchased: 119.7 Total A35-54 GRP’s posted: 136.9 GRP Index: 114% Market overdelivered industry standard range of 90 to 110 percent due to bonus weight on WJBK-FOX
Detroit TV DMA
Grand rapids tv dma Total A25-54 GRP’s purchased: 111.0 Total A25-54 GRP’s posted: 116.1 GRP Index: 105% Market achieved industry standard range of 90 to 110 percent
Grand rapids TV DMA
Cable Posts
Detroit cable dma Total A35-54 GRP’s purchased: 67.2 Total A35-54 GRP’s posted: 86.2 GRP Index: 128% Market overdelivered industry standard range of 90 to 110 percent due to bonus weight
Detroit Cable DMA
Grand rapids cable dma Total A35-54 GRP’s purchased: 68.6 Total A35-54 GRP’s posted: 68.5 GRP Index: 100% Market achieved industry standard range of 90 to 110 percent
Grand rapids cable DMA
radio Posts
Detroit radio msa Total A25-54 GRP’s purchased: 194.2 Total A25-54 GRP’s posted: 276.6GRP Index: 142% Market overdelivered industry standard range of 90 to 110 percent due to bonus weight
Detroit radio msa
Grand rapids radio msa Total A25-54 GRP’s purchased: 182.2 Total A25-54 GRP’s posted: 161.3 GRP Index: 89% Market underdelivered industry standard range of 90 to 110 percent due to bonus weight Wood-AM owes 3.0 grp’s; WLHT-FM owes 3.0 grp’s. These will be madegood 4Q’15
Grand Rapids radio msa
digital Post
Undertone q2 digital performance Both In-Page Blend lines performed well above our 0.07% benchmark, yielding 0.25% and 0.11%CTR’s The 160x600 paid unit had a 0.31% CTR The In-Stream Video performed significantly higher than the 70% Video Completion Rate benchmark at 82.93%
undertone video ad
undertone video ad
undertone leaderboard banner
undertone leaderboard banner Sources:
Undertone 300x250 banner Sources:
Undertone 300x250 banner Sources:
print Post
lansing regional chamber of Commerce print Sources:
metro parent, Big book of schools, blac Sources:
2Q’15 Summaries TV: radio Detroit = 114% Detroit = 142% Grand Rapids = 105% Cable: Detroit = 128% Grand Rapids = 100% radio Detroit = 142% Grand Rapids = 89% Digital: Banners = 104% Pre-Roll Video = 120%