Aim: what are the stages of e-commerce? Do Now: Handout HW: Finish Electronic Brochure

Stages of e-commerce Stage 1 – Electronic Brochure Stage 2 – Corporate Expansion Stages of e-commerce

A company’s first try on the Web “brochureware” sites Sights include: Limited information about a company Description of products or services for sale Contact information such as phone, fax, email, address Simple order form that can be printed out Electronic brochure

Corporate expansion More information about the company It’s History Job openings Relevant press release GOAL is to provide consumers with a lot of information so that the company can build Customer loyalty Brand recognition 4. GOAL is to “Communicate Corporate Information” Corporate expansion

Let’s review! Describe a company’s first try on the “Web”. What does this site typically include What is the second stage? Describe this stage. What are the goals of the second stage? Which do you think is more important? Why? Let’s review!