STC Houston Social Media and Personal Branding

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Presentation transcript:

STC Houston Social Media and Personal Branding Kimberly A. Mankiewicz, PhD, ELS STC Houston Social Media and Personal Branding

STC Social Media Facebook: STC Houston https://www.facebook .com/STCHouston/

STC Houston Social Media Twitter: @STCHouston https://twitter. com/stchouston

STC Houston Social Media LinkedIn Group: STC Houston https://www.linkedin. com/groups/1834259

STC Houston Social Media Information about events Articles of interest Have an idea? Feel free to submit it

Social Media for Branding Professional Branding entails Discovering your brand Developing your brand Communicate your brand Maintain your brand Facebook and Twitter Post often and try to hit times of day most people will see your post Schedule posts Make your page a resource Interact with others Be aware of social media “oops”—create a separate professional page

LinkedIn is a Must! 70% of jobs today are recruited through LinkedIn (Chris Taylor, MD Anderson) Differentiate yourself from the pack Use as an online master resume

Tips for Making Your LinkedIn Profile Stand Out 1. Add a picture—7x more likely to stand out Make sure it is a professional looking photo Friendly Background photo 2. Add a distinctive headline First description many will see Brand’s tagline http://www.socialmediaexaminer.com/5-free-ways-to-build-your-personal-brand-on-linkedin/

Tips for Making Your LinkedIn Profile Stand Out 3. Summary and Experiences Summary: Most important about who you are and your vision for your role Experiences: tidy list of your positions How did you have impact? How did you make a difference? 4. Make meaningful connections Connect with trusted friends, former colleagues, classmates, industry leaders, vendors, and other professionals Connecting with family and other friends http://www.socialmediaexaminer.com/5-free-ways-to-build-your-personal-brand-on-linkedin/

Tips for Making Your LinkedIn Profile Stand Out 5. Spend time on your LinkedIn profile and keep it up-to-date Schedule some time each day or every few days 6. Don’t overthink it and be you