____________________________________________ The HELP Your Business Needs

About Cactus Sky Digital & The webdoc Featured Speaker at NADA An Unprecedented 7 Years In A Row! Trainer at upcoming Digital Dealer Formally the Technology Correspondent for abc News in Florida Founder of Testimonial Builder

Peter “WebDoc” Martin President, Cactus Sky Communications 954.205.7716 Peter@CactusSkyDigital.com @WebDocPeter

If you have questions during the presentation, please submit them using the “Questions” feature Questions will be answered at the end of the webinar

OBJECTIVES * Online Reputation 101 * Claiming Your Yelp Listing * Yelp Check-In Feature * How to Use Email to Build Reviews * Question & Answer Session

Online Reputation 101

Online Reputation 101 FACTS: A Bad Online Reputation Hurts Sales 90% of Shoppers Start Research Online 72% of Consumers say a Positive Review makes them trust a local business more

19 out of every 100 Cars Sold results in a Negative Review Car Buyers are more likely to trust what consumers say versus brand or dealership related content

Even after a car buyer has made a purchase they are willing to travel miles away to service their vehicle at a dealership with a better online reputation.

A One-Star Increase in a Yelp Rating Leads to a 5-9% Increase in Revenue If you have an annual revenue of $1 Million, a 1-star increase can bring in $50,000-$90,000 more each year.

Yelp Facts 86 Million Monthly Unique Mobile Visitors 75 Million Monthly Unique Desktop Visitors 86 Million Monthly Unique Mobile Visitors As of May 2016, 102 Million Reviews Posted

Claiming Your Yelp Listing

Claiming Your Yelp Listing 2.8 Million Local Businesses have been claimed on Yelp FREE to create, claim, edit, and optimize your online business listing(s) A dedicated audience that uses the platform on a regular basis The ability to interact your with your audience

Unclaimed Yelp Page

How to Claim Your Business

Advantages Respond to reviews, both privately and publicly Track the user views and customer leads Yelp is generating for your business Add photos and link to your website Update important information such as your business hours and phone number

Yelp Check-In Offer

Yelp Check-In Offer Yelp is a GPS-based app, so checking in on Yelp helps determine if the review is legitimate.   You can encourage your customers to use the check-in feature by creating a check-in offer or deal for them to claim.

Yelp Check-In Offer When a Yelper checks in at your business, they receive a sales or service offer to redeem right away.

Advantages Check-ins are a ranking factor on Yelp Check-ins prevent filtered reviews Every 5 seconds, a call is made to a local business from the Yelp App When someone checks in to your location, Yelp broadcasts this to their friends and connections

Advantages Users prefer businesses with good deals Yelp has been dominating the search results for local queries since 2014 Small business owners earn about $8000/Year from Free Yelp Accounts Users can save your check-in offer to use next time

How to Use Email to Build Yelp Reviews

How to Use Email to Build Yelp Reviews Follow up with an email asking about customer’s experience Direct positive review sites like Yelp Send negative reviewers offline

The Not Satisfied Button provides a way to get feedback privately Comments are emailed directly to the dealer, not posted on Yelp

Fix the Problem Only 4% of unhappy consumers will complain to you 90% of customers will come back to your dealership if you address their concern

Advantages Only 4% of unhappy consumers will complain to you 90% of customers will come back to your business if you address their concern.

LET’S REVIEW * More Stars Sell More * It’s time to CLAIM YOUR YELP LISTING * What’s your Yelp Check-In Feature going to be? * Ask for the review, prevent the bad review, and build your online reputation

SUGGESTED RESOURCES * Cactus Sky Digital * Dealer Influence www.cactusskydigital.com * Dealer Influence www.dealerinfluence.com/stop-bad-reviews * Testimonial Builder www.testimonialbuilder.com/industries/automotive * eReputation Builder www.ereputationbuilder.com

ACTION ITEMS * Review your dealership’s current online reputation strategy * Log in to your Yelp business account or CLAIM YOUR YELP LISTING * Set up a Yelp Check-In Offer * Email customers to ask for the review

Peter “WebDoc” Martin President, Cactus Sky Communications 410.286.2343 954.205.7716 Peter@CactusSkydigital.com @WebDocPeter