Drive shoppers closer to purchase with a more engaging site experience PREPARED FOR: <Insert Dealership Name and Logo Here>

The Value of Partnering with Edmunds In business since 1966 Trusted by Consumers 13,000+ dealer clients $120M in OEM advertising Edmunds has been in business since 1966 and Edmunds.com was launched in 1995 as the first automotive on line site, ahead of all OEM websites. As such, we have over 20 years of experience in understanding how our customers use the Edmunds website and the internet in general for automotive research. 50 years of delivering expert, unbiased automotive information means that Edmunds is the go-to trusted information source for auto consumers Up until 2011, Edmunds was a consumer site only. Now we have more than 13,000 dealers participating in our program. In addition, auto manufacturers spend more than $120M of their advertising budgets with us annually Note: Picture: future Edmunds Santa Monica office opening in Summer 2016

4x 59% 20M #1 Connecting Dealers to Informed Shoppers Consumers using Edmunds in combination with your site are 4x more likely to buy** 59% of car buyers visit Edmunds during their shopping process* 20M #1 20 million unique quality visitors every month Edmunds is the #1 Automotive Dealership Review site*** The consumers that use Edmunds in combination with your site are 4x more likely to buy. These consumers are loyal to Edmunds. We know that 59% of car buyers visit Edmunds during their shopping process which confirms that they trust us. We’re continuing to attract new users with 20M unique visitors each month and growing. The same consumers that visit our site leave honest reviews which explains why people trust us. Edmunds is rated the #1 Automotive Dealership Review site. * R.L. Polk, ** Cobalt, *** Maritz “Online Customer Review Study”

Shoppers spend 3x longer on Edmunds’ site compared to dealer sites Engaging Shoppers 3x 2x Shoppers spend 3x longer on Edmunds’ site compared to dealer sites Shoppers consume twice as many pages on Edmunds as they do on dealer sites A recent Cobalt study comparing behavior of edmunds shoppers vs. dealer site shoppers showed that shoppers on Edmunds were more engaged They spent 3x as long on Edmunds, and consumed twice as many pages as they did on dealer websites. What are Shoppers doing on Edmunds that keeps them so engaged? They are reading articles, validating pricing, checking reviews and ratings, and evaluating car features and specs Overall, they’re engaging with a unique set of tools and content that they trust and that help them get closer to making that decision to buy a car * R.L. Polk, ** Cobalt, *** Maritz “Online Customer Review Study”

Introducing Site Enhancer – Powered by Edmunds We know that car shoppers leave dealer websites and come to Edmunds to engage with different content than what’s currently available on dealer sites. Specifically, they look to Edmunds for articles and reviews, pricing information, features and specs and research tools With Site Enhancer, that content gets integrated directly into your dealer site, creating a stickier experience that keeps shoppers more engaged and on your site longer as they move closer to purchase. With Site Enhancer, they can: validate specific vehicle pricing get a clear view of a vehicle’s important features read valuable expert and customer vehicle reviews and see your dealership’s verified 3rd party positive reviews Get a true perspective on a vehicle’s size beyond just seeing the sizing specs Generate and save a comprehensive vehicle report on any specific car they’re researching on your site These are tools to create a more engaging experience for your customers on your site – They feel more empowered, knowledgeable and confident – and these positive experiences with your site lead them closer to purchase

pricing validator ENGAGE EDUCATE BUILD Build trust with shoppers by showing that your good pricing is 3rd party validated ENGAGE buyers with pricing they can easily measure against true market value to know they’re getting a good deal EDUCATE car buyers who come into the car buying process with misconceptions about how cars are priced and sold BUILD confidence in inventory-specific online shoppers as they move closer to purchase The Pricing Validator tool gives users who are visiting dealer sites the ability to verify pricing from a trusted third-party source. With the click of a button on a specific VIN page, the user can pull up the tool and compare the pricing of that specific vehicle with what car shoppers have paid nationally for the same car. No negative information is ever displayed – if car prices on a dealer’s site do not fall within a national average “good price” range, the Pricing Validator button and tool will not display and the experience will not render in all of those instances. Still on the dealer’s site, users are now able to easily take the next step in the buying process, getting their official Price Promise certificate that locks in that good price for that specific car after engaging with the Pricing Validator. Overall – Pricing Validator removes customer hesitation and confirms for them that the price they are getting from the dealer is a good one based on actual data as verified by Edmunds as a trusted third party source.

vehicle highlights STRENGTHEN Promote the features that shoppers care about the most in their car buying journey STRENGTHEN your sales team’s ability to close more deals by giving your online customer valuable vehicle details before they get to your showroom The Vehicle Highlights tool presents vital details about a specific car on the dealer’s site in a clean, easy-to-understand manner It brings the key information that customers are looking for in their searches directly to their fingertips It includes features like: Navigation Bluetooth 4-wheel Drive, and Fuel efficiency Your sales team will spend less time explaining, and more time closing deals and handling more transactions And a shorter sales process makes customers happy which results in: Increased customer satisfaction More positive dealer reviews More visibility and increased customer traffic to the dealer’s showroom

The Vehicle Highlights tool presents vital details about a specific car on the dealer’s site in a clean, easy-to-understand manner It brings the key information that customers are looking for in their searches directly to their fingertips It includes features like: Navigation Bluetooth 4-wheel Drive, and Fuel efficiency Your sales team will spend less time explaining, and more time closing deals and handling more transactions And a shorter sales process makes customers happy which results in: Increased customer satisfaction More positive dealer reviews More visibility and increased customer traffic to the dealer’s showroom

edmunds reviews FEATURE PROMOTE Increase store traffic with positive editorial and customer vehicle reviews FEATURE positive expert editorial reviews PROMOTE positive customer vehicle reviews The Edmunds Reviews tool brings the value of our expert editorial team directly to your dealer site – adding that 3rd party objective, credibile context for car shoppers as they weigh the possibility of buying a specific car We know that customers look to social networks to help them in their buying process – this tool presents verified positive customer reviews, as well, directly on the dealer’s site If the dealer’s reviews are positive, they’ll surface through this tool on their site and the customer’s confidence will bring them closer to point of purchasing a car.

The Edmunds Reviews tool brings the value of our expert editorial team directly to your dealer site – adding that 3rd party objective, credible context for car shoppers as they weigh the possibility of buying a specific car We know that customers look to social networks to help them in their buying process – this tool presents verified positive customer reviews, as well, directly on the dealer’s site If the dealer’s reviews are positive, they’ll surface through this tool on their site and the customer’s confidence will bring them closer to point of purchasing a car.

The Edmunds Reviews tool brings the value of our expert editorial team directly to your dealer site – adding that 3rd party objective, credible context for car shoppers as they weigh the possibility of buying a specific car We know that customers look to social networks to help them in their buying process – this tool presents verified positive customer reviews, as well, directly on the dealer’s site If the dealer’s reviews are positive, they’ll surface through this tool on their site and the customer’s confidence will bring them closer to point of purchasing a car.

vehicle dimensions A smarter, fun way for your users to learn about car sizes ENCOURAGE customers to have a little fun as they use this tool to compare car size with real-life benchmarks With the Vehicle Dimensions tool, users are able to add actual car sizing perspective to their research What I mean by this is, if you just display a car’s dimensions, many everyday shoppers aren’t given the answers they’re really looking for like: Will this car fit into my garage? Does it fit my the needs of my life, ie carpooling several kids back and forth to school each day How does this car stack up in size against my existing car – is it bigger? Smaller? About the same? With this easy- and fun-to-use tool, users can overlay the size of their existing car model, or another car they’re considering, with the car they’re currently researching The tool gives a 360-view to be able to see size comparisons from all angles The next gen version will also allow the user to see the car’s size in relation to an average human’s size for further perspective on the vehicle’s dimensions.

With the Vehicle Dimensions tool, users are able to add actual car sizing perspective to their research What I mean by this is, if you just display a car’s dimensions, many everyday shoppers aren’t given the answers they’re really looking for like: Will this car fit into my garage? Does it fit my the needs of my life, ie carpooling several kids back and forth to school each day How does this car stack up in size against my existing car – is it bigger? Smaller? About the same? With this easy- and fun-to-use tool, users can overlay the size of their existing car model, or another car they’re considering, with the car they’re currently researching The tool gives a 360-view to be able to see size comparisons from all angles The next gen version will also allow the user to see the car’s size in relation to an average human’s size for further perspective on the vehicle’s dimensions.

my vehicle report PERSONALIZE Give your visitors confidence in the buying process with a full vehicle report they can create directly on your site PERSONALIZE your customers’ experience by allowing them to generate reports for the specific inventory they care about At any time as users on your site are engaging with these additional tools and content, they’re able to quickly and easily generate a full vehicle report on the specific car they’re researching This allows the car shopper the ability to examine the car’s full set of features in one centralized place It’s a personalized report just for them that they can save to their device and reference at their convenience Along with the Enhancer tools they’re engaging with on your site, this report further educates the shoppers are your site and reduces the lead time between research and car purchase.

Edmunds is currently working for your dealership… Let us help you make it even better. Right now, visitors have to jump back and forth from the Edmunds experience to your dealer site experience. We know that the combination of both makes these car shoppers 4x more likely to buy Now, with Enhancer – you can add directly to your site the trusted content and tools that make Edmunds the #1 automotive dealership review site with car shoppers Capture more of that Edmunds customer engagement directly on your site and keep them on your site longer

Thank You First Last email@edmunds.com phone# Position Edmunds consumers can get to you in several ways from a number of sources and directions. No matter what their search method and communication choice, Edmunds accommodates it.