ARE UNSURE OF WHICH CAR TO BUY WHEN CAR SHOPPERS ENTER THE MARKET 60%

PERSONAL RECOMMENDATIONS 86% OF SHOPPERS PLACE MEDIUM TO HIGH VALUE ON PERSONAL RECOMMENDATIONS 67% ONLINE REVIEWS

3X MORE OFTEN THAN IN-BRAND COMPARRISONS COMPETITIVE BRAND COMPARRISON SEARCHES HAPPEN 3X

29% 38% USED CAR SHOPPERS NEW CAR SHOPPERS KNOW THE EXACT MAKE AND MODEL OF INTEREST AT THE BEGINNING OF THE PROCESS 29% 38% NEW CAR SHOPPERS KNOW THE EXACT MAKE AND MODEL OF INTEREST AT THE BEGINNING OF THE PROCESS

PEOPLE WHO USED YOUTUBE AS PART OF THEIR CAR BUYING PROCESS WERE INFLUENCED BY WHAT THEY WATCHED. 70%

USE FACEBOOK GRAPH SEARCH TO RESEARCH PEOPLE, COMPETITORS AND CITES. TRY SEARCHING THESE PHRASES: “PAGES LIKED BY PEOPLE WHO LIVE NEAR EL PASO” “PAGES LIKED BY [ENTER ONE OF YOUR FRIEND’S NAMES]” “PAGES LIKED BY PEOPLE WHO LIKE ATLANTA SILVERBACKS”

72% CAR BUYERS REPORTED THAT THEY PURCHASED THE VEHICLE THEY HAD IN MIND WHEN THEY FIRST VISITED A DEALERSHIP

56% & 1 IN 10 AMERICANS HAVE NO CREDIT HISTORY OF CONSUMERS HAVE A SUBPRIME CREDIT SCORE & 1 IN 10 AMERICANS HAVE NO CREDIT HISTORY